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"How great it would be to have a whole college degree based on this book..." -- George Hasslein, Dean Emeritus, California Polytechnic State University
"Very up to date. Addresses both professional practice and management." -- Allan Cooper, Associate Director, Architecture Department, California Polytechnic State University
The time-saving professional secrets, the management-expediting skills, and the marketing savvy that have made Jim Franklin's American Institute of Architects seminars famous - this book gives you them all, and more. In an appealingly easy-access, illustrated format, Jim Franklin lays out tools to make your working easier, more fun, and more profitable, featuring:
*Practical strategies for reclaiming the $27,000 worth of negatively invested time that the average architect loses each year
*Pragmatic, day-to-day marketing moves that are enjoyable and bring you more business
*Flexible approaches, procedures, interpersonal skills, and communication how-to's for transforming adversaries into collaborative team players
*Negotiating strategies for every occasion
*Up-to-the-minute information on trends, including practice issues for design-build and construction management
*Proven best-practice in handy shortcut, tip, and list form
*Quotes from leading architects on how they work
Designed to suit architects' approach, sensibilities, and style, this graphical guide goes down the list, revealing the essential people-handling and business and money management skills you wish they'd taught you in school. Far more than mere vitamins for your practice, as the author states, this book is a genuine painkiller.See all Product Description