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Product Description
From Amazon
Book Description: We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique values.
For generations, marketers, industrialists and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we learned in this new era is that mass limits our choice because it succeeds on conformity.
As Godin has identified, a new era of weirdness is upon us. People with more choices, more interests and the power to do something about it are stepping forward and insisting that the world work in a different way. By enabling choice we allow people to survive and thrive.
There are only 11,000 copies of the hardcover available from Amazon.com.
Jacqueline Novogratz Reviews We Are All Weird
Jacqueline Novogratz is founder and CEO of Acumen Fund, a non-profit global venture capital fund that uses entrepreneurial approaches to solve the problems of global poverty. Acumen Fund has invested over $50 million of patient capital in 50 businesses that have impacted more than 40 million people in the past year alone. Any money returned to Acumen Fund is reinvested in enterprises serving the poor. Currently, Acumen has offices in New York, Mumbai, Karachi, and Nairobi. Read her guest review of Seth Godin's We Are All Weird:
For generations, marketers, industrialists and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we learned in this new era is that mass limits our choice because it succeeds on conformity.
As Godin has identified, a new era of weirdness is upon us. People with more choices, more interests and the power to do something about it are stepping forward and insisting that the world work in a different way. By enabling choice we allow people to survive and thrive.
There are only 11,000 copies of the hardcover available from Amazon.com.
Jacqueline Novogratz Reviews We Are All Weird
Jacqueline Novogratz is founder and CEO of Acumen Fund, a non-profit global venture capital fund that uses entrepreneurial approaches to solve the problems of global poverty. Acumen Fund has invested over $50 million of patient capital in 50 businesses that have impacted more than 40 million people in the past year alone. Any money returned to Acumen Fund is reinvested in enterprises serving the poor. Currently, Acumen has offices in New York, Mumbai, Karachi, and Nairobi. Read her guest review of Seth Godin's We Are All Weird:
Seth Godin's latest book We Are All Weird is a song of freedom, an exuberant manifesto with the richness of choice that comes with wealth, the markets, the internet, our increasing connection with one another across the globe. He argues that the era of mass marketing is over (thankfully) and that as humans we seek not just to consume but to "connect," and therefore we find those who love what we love and, when it works best, create or join "tribes." We are allowed, indeed, encouraged to be individuals, to specialize rather than fit in or be "normal" and this is where richness begins. As Seth says, "Stuff is not the point." Connection, choice, pursuing what we love is.
Seth has advised the organization I founded, Acumen Fund, for many years. He constantly reminds us to be unafraid to focus on a small group of believers who make the choice to opt-in; and I can see that lesson elucidated brilliantly in We Are All Weird. We have the extraordinary luxury of choice and, for the most part, of doing what we want to do. How we use that choice to make the lives of others around us the richer for being connected to us is critical to Seth's evolving understanding of marketing and creating systems that release rather than stifle our energies—regardless of who we are, where we live, or what language we may speak. Read this book slowly and read it again for the lessons are rich and wise. I couldn't feel prouder to be a part of Seth's tribe.
Review
"This is a book about giving a damn. It's about caring about what you do and (as importantly) who you do it for. Professional apathy is a relic of a dead era and, as Seth teaches brilliantly, a mentality you cling to at great peril. Everyone with a pulse and a paycheque should be living We Are All Weird."
--Chris Taylor, Founder of ActionableBooks.com
"This book will resonate with anyone who wants to lead a tribe, be authentic, dance to the beat of their own music and make a difference in the world. If your inner critic (the resistance) has been telling you that you are not enough, your work is not good enough and who do you think you are to make a difference, then buy this book. Let your freak flag fly high!"
--Sherold Barr, Master Coach + Freedom Fighter
"Seth has done it again. Open this book to almost any page. Read it, and change your thinking, your work, your life, or better express your art. Weird how he does this, isn't it?"
--Rob Berkley, Executive Coach, VisionDay.com
--Chris Taylor, Founder of ActionableBooks.com
"This book will resonate with anyone who wants to lead a tribe, be authentic, dance to the beat of their own music and make a difference in the world. If your inner critic (the resistance) has been telling you that you are not enough, your work is not good enough and who do you think you are to make a difference, then buy this book. Let your freak flag fly high!"
--Sherold Barr, Master Coach + Freedom Fighter
"Seth has done it again. Open this book to almost any page. Read it, and change your thinking, your work, your life, or better express your art. Weird how he does this, isn't it?"
--Rob Berkley, Executive Coach, VisionDay.com
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Most helpful customer reviews
4.0 out of 5 stars
Fast shipping, good book,
By
Amazon Verified Purchase(What's this?)
This review is from: We Are All Weird (Hardcover)
The service from these guys were great, nothing to complain about. The book was shipped pretty fast. In terms of the content of this book, I feel like this book and purple cow could have been combined into one book. The ideas were pretty similar just in a different perspective. I suggest readers to check out purple cow as well.
1 of 5 people found the following review helpful
5.0 out of 5 stars
Es-ce que ce produit est disponible en français au Canada?,
By
This review is from: We Are All Weird (Hardcover)
We Are All WeirdJe suis un Fan finit de Seth Godin, et j'ai été enchanté d'apprendre que ce livre était publié en trois langue. Je veux le français. Merci
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.2 out of 5 stars (66 customer reviews) 77 of 83 people found the following review helpful
3.0 out of 5 stars
Not Godin's Best Work,
By Joseph Dale - Published on Amazon.com
Amazon Verified Purchase(What's this?)
I've been a follower of Seth Godin for a while now--I read his blog daily, and have read a majority of his books. I think that was actually a bad thing relating to my enjoyment of "We're all Weird". Too many of the ideas were pointlessly longer recapitulations of Godin's previous messages, from both his blog and his books, and the general message about the fall of mass and the rise of individuality (weirdness) seemed trite. Less ardent fans of Godin might find the book refreshingly insightful, but those familiar with his writing likely won't find anything new.
63 of 77 people found the following review helpful
5.0 out of 5 stars
Now is the time to embrace your weird,
By David M. Scott "David Meerman Scott" - Published on Amazon.com
This review is from: We Are All Weird (Hardcover)
Seth Godin's latest is a little book with big ideas about how to live your life. For marketers and business owners, it is also a wakeup call for how to reach buyers of your products and services.Seth argues that the one-size-fits-all mass market is dead. But you know that already because you probably don't listen to top 40 radio or watch the evening news. This idea of the end of "normal" is essential to work because if you're selling ads at a top 40 station, work probably isn't much fun these days. Embrace the weird and it can be! I love this quote from the book: "The epic battle of our generation is between the status quo of mass and the never-ceasing tide of weird." Weirdness takes many forms. When everyone else is carrying nylon computer bags and sporty backpacks, weird people insist on an "old-fashioned" leather briefcase (guilty). Many people think it is weird to go to over 50 Grateful Dead concerts and own recordings of hundreds of their concerts (also guilty). Is it weird to spend six hours on a beautiful Saturday afternoon in a dingy rec room playing Dungeons and Dragons? To collect chewing gum wrappers and own over 2,000, with examples from over 50 countries? To read instead of watching television? To ride a bike instead of driving? The weird is us. And the weird is you. (What would they think if they knew?!). In other words, weirdness is a huge market. I'd argue that unless you sell a commodity product - like paperclips - that you need to embrace the weird buyer in your marketing efforts. Heck, there are animal shaped paperclips and colored paperclips and huge paperclips so even commodities can be marketed to the weird. Mass = Normal. Weird = Rich. You can read "We Are All Weird" in an hour. Or savor the book in small bites over a day (as I did). It is an important book with a very simple idea. Yet so far, only true weirdos really understand the implication of these ideas for life and work. Now is the time to embrace your weird. 15 of 17 people found the following review helpful
2.0 out of 5 stars
Too broad and trite,
By The Defender - Published on Amazon.com
Amazon Verified Purchase(What's this?)
I like most of Seth Godin's ideas, including this one, but to what end is the purpose of this 100 page book that, I believe, would have been suited for a short article or blog post.?We are all weird, is self-evident in a day when we can choose between a couple of hundred pasta sauces in the supermarket. If you want to buy and learn how to play the ukulele, you will be sure to find like minded people online. The market is no longer of limited choice dictated by others. Today, you can do, buy, sell, and associate with anyone you want, as long as it is legal, and it's as easy as ever to find it. That pretty much sums it up. Seth Godin is still an amazing person to listen to and take advice from. I think Seth Godin's book, " Poke the Box" deserves 5 stars. |
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