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Arguing for a General Framework for Mass Media Sch Hardcover – Dec 17 2008

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Product Details

  • Hardcover: 394 pages
  • Publisher: Sage Publications (Dec 17 2008)
  • Language: English
  • ISBN-10: 1412964709
  • ISBN-13: 978-1412964708
  • Product Dimensions: 1.9 x 17.8 x 25.4 cm
  • Shipping Weight: 816 g
  • Amazon Bestsellers Rank: #2,998,768 in Books (See Top 100 in Books)
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Product Description

About the Author

W. James Potter is a professor in the Department of Communication at the University of California at Santa Barbara where he teaches courses in media effects, media literacy, media businesses, and media content. A holder of a Ph.D. in Communication and another in Instructional Systems, he has also taught at Western Michigan University, Florida State University, Indiana University, UCLA, and Stanford University. He is a former editor of the Journal of Broadcasting & Electronic Media. He is the author of numerous scholarly articles, book chapters, and more than a dozen books, including the Sage published titles: Media Literacy 6/ed., On Media Violence, Theory of Media Literacy: A Cognitive Approach, How to Publish Your Communication Research (edited with Alison Alexander), and The 11 Myths of Media Violence.

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