Arguing for a General Framework for Mass Media Scholarship and over one million other books are available for Amazon Kindle. Learn more
CDN$ 127.59
  • List Price: CDN$ 136.95
  • You Save: CDN$ 9.36 (7%)
Usually ships within 1 to 2 months.
Ships from and sold by Amazon.ca.
Gift-wrap available.
Quantity:1
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Arguing for a General Framework for Mass Media Sch Hardcover – Dec 17 2008


See all 4 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle Edition
"Please retry"
Hardcover
"Please retry"
CDN$ 127.59
CDN$ 121.09 CDN$ 157.87

Up to 90% Off Textbooks

Special Offers and Product Promotions

  • Join Amazon Student in Canada



Product Details


Product Description

About the Author

W. James Potter is a professor in the Department of Communication at the University of California at Santa Barbara where he teaches courses in media effects, media literacy, media businesses, and media content. A holder of a Ph.D. in Communication and another in Instructional Systems, he has also taught at Western Michigan University, Florida State University, Indiana University, UCLA, and Stanford University. He is a former editor of the Journal of Broadcasting & Electronic Media. He is the author of numerous scholarly articles, book chapters, and more than a dozen books, including the Sage published titles: Media Literacy 6/ed., On Media Violence, Theory of Media Literacy: A Cognitive Approach, How to Publish Your Communication Research (edited with Alison Alexander), and The 11 Myths of Media Violence.

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
Search inside this book:

Customer Reviews

There are no customer reviews yet.
5 star
4 star
3 star
2 star
1 star


Feedback