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Arguing for a General Framework for Mass Media Sch [Hardcover]

W. James Potter

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Book Description

Dec 17 2008 1412964709 978-1412964708 0
?This book will play an important role in providing structure to a broad, fragmented discipline. I believe it will, at the very least, create important dialogs about what we now know/understand about areas of mass media, and where we should move as a discipline. [This book will] help orient future scholars about the imperative to organize our re­search more efficiently so that we can expand our knowledge about media phenomena. ? Dr. Potter is an excellent writer, able to distill important ideas in a compelling, yet en­gaging way. His passion about the topic clearly shines through and this is a major rea­son why I believe scholars (and future scholars) will gravitate toward this book.? --Roger Cooper, Ohio University In Arguing for a General Framework for Mass Media Scholarship, media scholar and bestselling author W. James Potter challenges media scholars and students to change the way they think about the media. His goals are to: (1) take a macro approach and focus on explanations that span across four major facets of the mass media: (2) present a critical analysis of the mass media literatures and offer a recalibration of what we know about the media; and (3) provide structure to mass media scholarship that is focused on the most useful ideas in the phenomenon of the mass media, not lines of research.

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About the Author

W. James Potter is a professor in the Department of Communication at the University of California at Santa Barbara where he teaches courses in media effects, media literacy, media businesses, and media content. A holder of a Ph.D. in Communication and another in Instructional Systems, he has also taught at Western Michigan University, Florida State University, Indiana University, UCLA, and Stanford University. He is a former editor of the Journal of Broadcasting & Electronic Media. He is the author of numerous scholarly articles, book chapters, and more than a dozen books, including the Sage published titles: Media Literacy 6/ed., On Media Violence, Theory of Media Literacy: A Cognitive Approach, How to Publish Your Communication Research (edited with Alison Alexander), and The 11 Myths of Media Violence.

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