About the Author
W. James Potter
is a professor in the Department of Communication at the University of California at Santa Barbara where he teaches courses in media effects, media literacy, media businesses, and media content. A holder of a Ph.D. in Communication and another in Instructional Systems, he has also taught at Western Michigan University, Florida State University, Indiana University, UCLA, and Stanford University. He is a former editor of the Journal of Broadcasting & Electronic Media
. He is the author of numerous scholarly articles, book chapters, and more than a dozen books, including the Sage published titles: Media Literacy 6/ed.
, On Media Violence
, Theory of Media Literacy: A Cognitive Approach
, How to Publish Your Communication Research
(edited with Alison Alexander), and The 11 Myths of Media Violence