Armin Hofmann [Paperback]

Steven Heller (Contributor), Museum f�r Gestaltung Z�rich (Editor)

5.0 out of 5 stars See all reviews (1 customer review)

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Product Details

Paperback: 77 pages
Publisher: Lars M�ller Publishers; 1 edition (May 22 2003)
Language: English, German
ISBN-10: 3037780045
ISBN-13: 978-3037780046
Product Dimensions: 23.6 x 17.3 x 0.8 cm
Shipping Weight: 204 g

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon Bestsellers Rank: #696,282 in Books (See Top 100 in Books)
- #42 in Books > Home & Garden > Antiques & Collectibles > Posters

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Product Description

Mit einem Essay von Steven Heller

Armin Hofmann ist eine Pionierfigur des Schweizer Grafik Design. 1946 nahm er seine langjährige Lehrtätigkeit an der Basler Gewerbeschule auf und entwickelte - später in vitalem Dialog mit Wolfgang Weingart - eine pädagogische Befähigung, die höchste Anerkennung fand die Landschaft des internationalen Grafik Design nachhaltig veränderte. Poster Collection 07 kann durchaus als längst fällige Monographie Hofmanns Werk verstanden werden. Das Buch enthält alle wichtigen Plakate, sowie einige Beispiele seiner bekanntesten Schüler.

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First Sentence
Jemand hat einmal erklart, ein erfolgreiches Werbeplakat musse aus einer Entfernung von dreissig Metern deutlich wahrzunehmen sein. Read the first page

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5.0 out of 5 stars A Swiss leader, July 31 2011

Robin Benson - See all my reviews
(REAL NAME)

This review is from: Armin Hofmann (Paperback)

The poster collection of Armin Hofmann is the seventh title in a series of poster books from the publisher. I believe twenty-two titles have so far been published. The sixty-seven posters in the book cover Hofmann's career and I thought it was interesting that his design principles have stayed constant over several decades. One word perhaps sums it up: simplicity.

Look at any of these designs and you'll see striking typography, sparse and careful use of color and graphics all carefully blended to create an instant statement. They are, of course, incredibly central European looking, helped perhaps because they are for non-commercial concerns like cultural institutions in Basel. Though many of these designs are from past decades they still look fresh today.

Hoffmann has spent a lifetime teaching and six pages in the book show forty-two large thumbnails of past students work, some of going back to the late 1950s. Karl Gerstner, Nelly Rudin are a couple of names I recognize. You can see the Hofmann approach in some of this student work though many designs seem overly complex. Hofmann's wonderful Giselle poster is included in the book, where he playfully turns the Standard Medium square dot on the i into a circle and you can compare the clarity of this poster with a student's work for the same ballet, a rather fussy type and graphic interpretation.

The book has two essays (in English and German) and the posters are well reproduced with a 175 screen on a good matt art. Overall I thought was an excellent coverage of the poster work by one of the founders of Swiss modernism.

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Most Helpful Customer Reviews on Amazon.com ^(beta)

Amazon.com: 4.5 out of 5 stars (2 customer reviews)

1 of 1 people found the following review helpful

4.0 out of 5 stars a neat book for certain, April 8 2005

By Kamran H. Moen-samimi "book maven.." - Published on Amazon.com

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This review is from: Armin Hofmann (Paperback)

i am a design student and am working on poster design. this book certainly helped fuel my imagination. its scattered with great photos of Armin's various posters. great color pictures, very nicely put together and designed. i recomend it for students who want some good reference material. it will definately help. great book!

5.0 out of 5 stars A Swiss leader, July 31 2011

By Robin Benson - Published on Amazon.com

This review is from: Armin Hofmann (Paperback)

The poster collection of Armin Hofmann is the seventh title in a series of poster books from the publisher. I believe twenty-two titles have so far been published. The sixty-seven posters in the book cover Hofmann's career and I thought it was interesting that his design principles have stayed constant over several decades. One word perhaps sums it up: simplicity.

Look at any of these designs and you'll see striking typography, sparse and careful use of color and graphics all carefully blended to create an instant statement. They are, of course, incredibly central European looking, helped perhaps because they are for non-commercial concerns like cultural institutions in Basel. Though many of these designs are from past decades they still look fresh today.

Hoffmann has spent a lifetime teaching and six pages in the book show forty-two large thumbnails of past students work, some of going back to the late 1950s. Karl Gerstner, Nelly Rudin are a couple of names I recognize. You can see the Hofmann approach in some of this student work though other designs seem overly complex. Hofmann's wonderful Giselle poster is included, where he playfully turns the Standard Medium square dot on the i into a circle and you can compare the clarity of this poster with a student's work for the same ballet, a rather fussy type and graphic design.

The book has two essays (in English and German) and the posters are well reproduced with a 175 screen on a good matt art. Overall I thought was an excellent coverage of the poster work by one of the founders of Swiss modernism.

###LOOK INSIDE THE BOOK by clicking 'customer images' under the cover.

› Go to Amazon.com to see both reviews 4.5 out of 5 stars