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Sexy, modern, and unabashedly consumer-oriented, Art Deco was a new kind of style, flourishing at a time of rapid technological change and social upheaval. Lacking the philosophical basis of other European design movements, Deco borrowed motifs from numerous sources--Japan, Africa, ancient Egyptian and Mayan cultures, avant-garde European art--simply to create novel visual effects.
Art Deco 1910-1939 surveys the sources and development of the popular style with more than 400 color illustrations and 40 chapters by numerous design specialists. The authors track Deco around the globe, from Paris to the United States-where it got its biggest boost from mass production-to Northern and Central Europe, Latin America, Japan, India, and New Zealand. The book's broad focus encompasses industrial artifacts (the Hindenburg blimp, the Burlington Zephyr locomotive), as well as architecture, furniture, accessories, fashion, jewelry, typography and poster design. Despite the existence of other prominent artistic movements during the 1920s and '30s, the authors tend to hang the Deco label on virtually any object that portrays the effects of technology or employs color, luxury materials or artificial light in striking ways. It does seem a stretch to include Man Ray's photographs, Sonia Delaunay's textiles and the movie
King Kong in the Deco pantheon. But the great strength of
Art Deco 1910-1939 is that it reveals the social context of Deco, not just its pretty face. The book accompanies an exhibition (organized by the Victoria and Albert Museum in London) at the Royal Ontario Museum in Toronto through January 4, 2004; subsequent venues are San Francisco and Boston.
Cathy Curtis
Product Description
The most glamorous time for fashion in the 20th century--the Jazz Age--shimmers with trademark exuberance in this first-ever compendium of the style of the Art Deco era. From flapper dresses to feathers, fashion exploded during the Roaring '20s, when clothes became a symbol of a more liberated lifestyle and epitomized the glamour and youthful excitement of the Jazz Age. Hemlines and waistlines slowly crept toward each other as the motto for style--and life--became "Anything Goes!" In Art Deco Fashion the world of Hollywood and F. Scott Fitzgerald comes to life in images of beaded evening dresses for dancing the Charleston; sporty outfits for golf, tennis, and swimming; and clothes designed for traveling in luxury liners, trains, or in streamlined cars. Accented with posters, photographs, and images from fashion magazines of the era, this sumptuous volume presents a thorough and stunning review of Deco fashion.