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From Amazon.com
But The Art of Innovation really teaches indirectly (not to mention enlightens and entertains) by telling great stories--mainly, of how the best ideas for creating or improving products or processes come not from laboriously organized focus groups, but from keen observations of how regular people work and play on a daily basis. On nearly every page, we learn the backstories of some now-well-established consumer goods, from recent inventions like the Palm Pilot and the in-car beverage holder to things we nearly take for granted--like Ivory soap (created when a P&G worker went to lunch without turning off his soap mixer, and returned to discover his batch overwhipped into 99.44 percent buoyancy) and Kleenex, which transcended its original purpose as a cosmetics remover when people started using the soft paper to wipe and blow their noses. Best of all, Kelley opens wide the doors to IDEO's vibrant, sometimes wacky office environment, and takes us on a vivid tour of how staffers tackle a design challenge: they start not with their ideas of what a new product should offer, but with the existing gaps of need, convenience, and pleasure with which people live on a daily basis, and that IDEO should fill. (Hence, a one-piece children's fishing rod that spares fathers the embarrassment of not knowing how to teach their kids to fish, or Crest toothpaste tubes that don't "gunk up" at the mouth.)
Granted, some of their ideas--like the crucial process of "prototyping," or incorporating dummy drafts of the actual product into the planning, to work out bugs as you go--lend themselves more easily to the making of actual things than to the more common organizational challenge of streamlining services or operations. But, if this big book of bright ideas doesn't get you thinking of how to build a better mousetrap for everything from your whole business process to your personal filing system, you probably deserve to be stuck with the mousetrap you already have. --Timothy Murphy
From Publishers Weekly
Copyright 2001 Cahners Business Information, Inc.
Innovation wasn't always a hot topic in the Silicon Valley. Read the first page
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index
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3 of 3 people found the following review helpful:
2.0 out of 5 stars
Buyer Beware: It's written by a management consultant!,
By A Customer
This review is from: The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm (Hardcover)
I heard an interview with the author, Tom Kelley, on NPR and was fascinated by not only his talent for humorous storytelling, but also the stories he shared about product development at IDEO. After reading a short summary of the book I expected to read many marvelous stories about the process of product innovation, and all the twists and turns it involves - much like the author had discussed on the radio. I wanted to hear about the I-zone camera, the mouse... but to my chagrin, stories like these are only peripheral to the main focus of The Art of Innovation. Unfortunately, this isn't a book about invention - it's a business book, about somewhat dry things like how to run meetings, how to put together teams. However, I dutifully continued through the book, hoping to find more of the anecdotes that I had hoped for, until on page p. 132 it was all revealed in a paragraph that began, "As a management consultant..." What an ephiphany! I wanted to read a book by a designer, a free-spirited thinker, not a managment consultant. This book unfortunately feels more like something my boss would ask me to read for work rather than a peek inside the mind of quirky genius inventors that I would choose for leisure reading.
5.0 out of 5 stars
This is the way I would run my company,
By
This review is from: The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm (Hardcover)
This should be the first book you read when you get out of college. Much of what Tom Kelley says would probably make your boss turn away, going against many theorems taught in management classes.But just maybe he is re-defining the perfect environments for the the ideas that change the way we interface.
5.0 out of 5 stars
a handbook of innovation,
By Phyllis Lee Wing Sze (Hong Kong) - See all my reviews
This review is from: The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm (Hardcover)
It is a handbook for innovation, the book share the experience of IDEO, the methods and the work practice to generate new ideas and the process of turning ideas to product. The first one is observation, people many ignore this point or pay little attention on that point. Tom mentioned a point that, we should user-oriented. Observed people how actually use a product instead of only interview them. Because some of customers are lacking product knowledge they cannot express the difficulty of using the product, even they do not fully utilize the product, so you may only get limited insight from interviewing them only.I know that many people know the term of Brainstorming, which is a method of ideas generation. However, how to have a good brainstorming is a difficult task. The third process is making prototype. It helps to solve the problem in 3-D, and let you know the problem or mistake in early stage of the process. The last insight is about the quality of the team members. They should broad in their skills and interests, deep in their knowledge and experience in one or more disciplines. All these could enhance the cross-pollination. All they should accept the divest within the team.
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