Vous voulez voir cette page en français ? Cliquez ici.

Have one to sell? Sell yours here
As the Future Catches You: How Genomics and Other Forces Are Changing Your Life, Work, Health & Wealth
 
 
Share your own customer images
Search inside another edition of this book

As the Future Catches You: How Genomics and Other Forces Are Changing Your Life, Work, Health & Wealth [Hardcover]

Juan Enriquez (Author)
4.3 out of 5 stars  See all reviews (27 customer reviews)

Available from these sellers.


Formats

 Amazon Price New from Used from
Hardcover --   -- --
Paperback CDN $13.10   -- --

Product Details

Product Description

From Amazon

In As the Future Catches You, Juan Enriquez of the Harvard Business School attempts to capture the trajectory of technological progress and understand the forces shaping our social and economic futures. Enriquez argues that February 2, 2001--the date that anyone with Internet access could contemplate the entire human genome--is akin to 1492 and Columbus's discovery of America. Instead of a new continent however, Enriquez sees the alphabet of DNA (A, adenine; T, thymine; C, cytosine; and G, guanine) and predicts that it will be the "dominant language and economic driver of this century." While none of the ideas presented here are entirely new, As the Future Catches You stands out because of Enriquez's ability to view and connect trends--genomics in particular--in a way that just about anyone can understand. Eye-popping typography and graphics coupled with a compact and almost poetic writing style make this thought-provoking book one to savor. Highly recommended. --Harry C. Edwards

From Publishers Weekly

Harvard Business School research fellow Juan Enriquez has great enthusiasm for his subject and his audience in As the Future Catches You: How Genomics & Other Forces Are Changing Your Life, Work, Health & Wealth. "I would like you and I to have a conversation," he writes. "There is space on each page for your own notes, thoughts," etc. Space indeed, and more: this consideration of scientific advancement, technological and economic trends and their effects offers graphically arresting pages complete with pictures, highlighted words, graphs, and large blank margins. Enriquez's hyperventilating presentation (how many ellipses can one author use?) might get in the way of the facts at times, but the facts about the ability of genetically modified bananas to vaccinate those who consume them against particular diseases, for example can be very interesting indeed.

Copyright 2001 Cahners Business Information, Inc.

See all Product Description
Inside This Book (Learn More)
Browse and search another edition of this book.
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
Search inside this book:

Tag this product

 (What's this?)
Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.
Your tags: Add your first tag
 
See most popular tags
 

Customer Reviews

27 Reviews
5 star:
 (19)
4 star:
 (3)
3 star:
 (2)
2 star:    (0)
1 star:
 (3)
 
 
 
 
 
Average Customer Review
4.3 out of 5 stars (27 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most helpful customer reviews

2 of 2 people found the following review helpful
4.0 out of 5 stars Why reviews of this book vary from * to *****, Feb 16 2004
By 
Terranovah (Amherst, MA USA) - See all my reviews
This review is from: As the Future Catches You: How Genomics and Other Forces Are Changing Your Life, Work, Health & Wealth (Hardcover)
This book reads like an engaging lecture. If you're looking for an extensive and scholarly work . . . you'll give it a single *. If you're looking for a well written, extended and readable Powerpoint presentation (and I mean that in all seriousness) you'll rate this book much more highly. I was surprised by how light the book was on words/$ but was pleasantly surprised that after I'd adjusted my expectations the book was readable and engaging. And it's significantly less expensive than the thousands Enriquez probably charges to deliver this presentation in person . . .
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


2 of 2 people found the following review helpful
5.0 out of 5 stars Introductory to Economics, April 11 2003
By 
This review is from: As the Future Catches You: How Genomics and Other Forces Are Changing Your Life, Work, Health & Wealth (Hardcover)
As the Future Catches You, by Juan Enriquez, is a great book that explains the future, past, and present state of the economy. The book is written in many different types of font, which makes it interesting when the reader becomes tired of facts. It includes many statistics that amaze the reader by how large a gap there is between the wealthier countries and the poorer countries. The book is hard to understand at times because of the business language and confusing information. I would recommend this book to anyone who is interested in business and is willing to take the time not only to read it, but also understand the content. Also the reader might want to be of a certain age before they try to read it so they can have a better understanding of it. The book focuses on four main countries, USA, Mexico, China, and Japan. The writing style was clear and had a new approach that made it enjoyable. The information presented made it impossible to stop reading because you wanted to learn what happened next to the country. Each country took form and was a type of character that the reader sees through the tough times and through the good times. This book helped me understand how fast the economy is changing and how much more business is coming to depend on knowledge and not manpower or natural resources.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


1.0 out of 5 stars light content and misleading title, Feb 25 2003
By 
David A Hurst (Mountain View, CA USA) - See all my reviews
This review is from: As the Future Catches You: How Genomics and Other Forces Are Changing Your Life, Work, Health & Wealth (Hardcover)
One would expect, given the subtitle "How Genomics & Other Forces Are Changing Your Life, Work, Health & Wealth", that this book has many revelations about Genomics. But in reality the topic covers only a few pages (after compressing the meaningless and odd typesetting to normal page format).

This is clearly an example of a book being dressed up for a market after it was written, rather than a book written for a market. The majority of the book makes a case for the importance of technology in general (as opposed to life sciences or genomics in particular). Its a well presented argument, but not what I expected to read given the title.

If you're considering buying this book, I suggest you browse it first.

Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

Share your thoughts with other customers: Create your own review
Want to see more reviews on this item?
› Go to Amazon.com to see all 44 reviews  4.2 out of 5 stars 
 
 		 Most recent customer reviews











Only search this product's reviews


Listmania!

Create a Listmania! list

Look for similar items by category

Look for similar items by subject























i.e., each book must be in subject 1 AND subject 2 AND ...

Feedback

Would you like to update product info or give feedback on images?