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Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue Hardcover – Aug 9 2010


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Product Details

  • Hardcover: 289 pages
  • Publisher: Wiley (Aug. 9 2010)
  • Language: English
  • ISBN-10: 0470599278
  • ISBN-13: 978-0470599273
  • Product Dimensions: 16.3 x 2.8 x 23.7 cm
  • Shipping Weight: 499 g
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #201,626 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

From the Inside Flap

What's the one common factor among entrepreneurs who create and grow successful online businesses today? Attention. They know what kind they need. They know how to get it. They know how to maintain it. And they know how to make it pay over the long term. Want your business to get the high quality customer engagement it needs to thrive? Attention! This Book Will Make You Money is the only guide you need.

Whether you're starting a business, expanding or revamping an existing one, or just hunting for the latest marketing techniques, Attention! This Book Will Make You Money provides you with a complete online toolbox for bringing in the customer traffic you want—the kind that boosts your brand while driving revenue and profits.

In easy, bite-size sections, Attention! This Book Will Make You Money gives you winning techniques and strategies including:

  • Creating a compelling hook
  • Maintaining a good brand name online
  • Going from idea to success in 8 hours
  • 26 ways to generate killer ideas
  • 3 truths for coming up with great ideas
  • Making money from online videos
  • Making money with social media
  • Getting and keeping subscribers
  • The universal truths of selling on the Web

Filled with case studies, references, and proven examples of what works online, Attention! This Book Will Make You Money is your one-stop road map for success in today's social Web marketplace.

From the Back Cover

Praise for Attention!

"Face it. Nobody remembers bland, vanilla marketing. Attitude is what you need for your business to stand out and make money. Get Attention! This Book Will Make You Money because . . . well . . . this book WILL make you money."
Anita Campbell, founder, SmallBizTrends.com

"Are you ready to stand out and get your business the attention it deserves? Then there's only one thing to do: buy this book. Other books tell people about blogging and social networking, but no books have been written that show how to actually use those tools and more important, to actually get things done through specific examples and how-to case studies."
Mark Cuban, owner, Dallas Mavericks; investor and entrepreneur; Chairman of HDNet

"Jim Kukral has sent us a clear message about the vital and increasingly important role that attention plays in our lives. We'd all be wise to pay close attention to that message."
Robert B. Cialdini, New York Times bestselling business author of Influence: Science and Practice

"If you listened to your friends and neighbors about what to do in business, you would probably fail. It would be all the middle-of-the-road, tried-and-false stuff. If you read Attention! This Book Will Make You Money and tried just a couple of these things, you will probably succeed. Take the success route—it's a lot more fun. Buy this book."
Jon Spoelstra, author of Marketing Outrageously

"When you know what your brand stands for and you're ready to get all the attention you can handle, this book will show you how."
John Jantsch, author of Duct Tape Marketing and The Referral Engine


Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews

Format: Hardcover
This is a great book. Kukral has a very easy to follow and enjoy style. The book contains a lot of creative and effective ways to improve your business. I have actually gone through the book three times and find that each time I get a new and exciting idea. I would gladly recommend this book to anyone interested in making some money for themselves.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 82 reviews
36 of 37 people found the following review helpful
Inspirational Stories - But Not Really a How-To Book Feb. 9 2011
By Compay - Published on Amazon.com
Format: Hardcover Verified Purchase
I've spent 10 years in online marketing, and have helped my clients generate millions of dollars in revenue. I purchased a copy of this book through Amazon to see if it offered any new ideas.

What I appreciate most about this book is that the author did a tremendous amount of research into attention-getting marketing techniques. There are countless case studies, plus a few exclusive interviews with successful business owners.

Unfortunately, I found the book to be very light on practical ways to generate attention for an online business. While there are a few useful marketing tips, most of them are sales psychology 101, and have already been discussed in a number of other books on the subject.

What should have been the best chapter - 26 Ways to Generate Killer Ideas - was honestly a big disappointment. The author suggests things like climbing stairs to get your brain going, doodling on paper, taking a shower, listening to music, and even wearing a silly hat to establish a routine for coming up with business ideas.

As far as fun and inspirational reading goes, I couldn't have asked for a better book. I have yet to come across a similar work with as many case studies and examples as this one. The problem is that even though it encourages the reader to think outside of the box, the book rarely offers practical methods for coming up with killer ideas.

So while I don't think the book would offer any new ideas to experienced internet marketers, I'm still glad that I bought it. It's a fun read that shows you what's possible in business when you think outside of the box.
4 of 4 people found the following review helpful
Very annoying style of writing, blank ages, empty words.. March 11 2013
By Europe123 - Published on Amazon.com
Format: Hardcover
Maybe i don't get it, but in my opinion - author's style of writing is not suitable for mature, educated, intelligent audience. The information in the book lacks more details, elaboration and weight. He extends every topic in the book with meaningless frases, silly comments and nowhere-going leads. He gives poor examples, which are more like persuasive tries to make reader believe of some truth the author is talking about. There's so much overhyped encouragement in the book that you can't even read it! It's too annoying! Also, why do you make(not write) a 300 page book when every other page is a blank one? It takes 18 pages to get to the first paragraph! Yes, 18. That and other things just shows the quality of this book.
I'm very surprised of the rating of this book. It's not the worst one, but I wouldn't give it to serious, determined individual wanting to learn about entrepreneurship.
2 of 2 people found the following review helpful
Not a Cheesy feel good book! June 27 2011
By Grunt Style - Published on Amazon.com
Format: Hardcover
I really expected this book to be a feel good, point your finger to your head and believe in your self garbage, it wasn't at all. I've read many business books (or listened), and this one definitely is at the top of my list for social and internet marketing. It's full of very practical advice with examples and stories that you can act on right away. I'm definitely going to read this one again soon. The Author even reaches out to you in this book and asks you to email him if you need help. Within an hour he emailed me back on a Sunday! I've never seen an author do anything like that.
10 of 14 people found the following review helpful
Get this book, dig in and put this to work for you now! Aug. 4 2010
By Scott M Frey - Published on Amazon.com
Format: Hardcover Verified Purchase
I received my copy yesterday (Aug 3) and I am 62 pages in. I've already begun implementing Jim's suggestions as I prepare to brand myself and enter the world of real estate. As a chamber of commerce executive director (ie "attention getter/marketer"), I've read ideas in this book that I have already had success with (i.e.: Jim is credible!), and I've discovered many useful nuggets I will be using to grow and develop my personal real estate brand, and our chamber of commerce brand.

Buy this book, dig in and put these ideas to work. Jim's collection of ideas and practices is relevant, real-time, and real-world applicable. His approach to dealing with the media is spot on, I've had the exact same experiences. Keep in mind, I am only 62 pages in, and had to take a moment to let you all know what I think already!

If you're starting, tweeking, growing, or selling a business, this book is a must for understanding how to get your message out there quickly and effectively!
5 of 7 people found the following review helpful
Packed with case studies and real-life examples! Aug. 10 2010
By M. Brandon Eley - Published on Amazon.com
Format: Hardcover Verified Purchase
I just downloaded this book (Kindle version) today and let me say, it's been hard to put it down. Jim's conversational writing style mixed with literally hundreds of case studies make Attention! a must-read.

I loved reading all the stories of wacky, crazy, outlandish things people have done to get attention. From huge marketing heavyweights to small marketers who have made a name for themselves in their niche, Jim has included case studies that will resonate with anyone.

If you're looking for creative ways to get the word about about your business, you owe it to yourself to grab a copy of Attention! This Book Will Make You Money


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