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Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue [Hardcover]

Jim F. Kukral
5.0 out of 5 stars  See all reviews (1 customer review)
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Product Description

From the Inside Flap

What's the one common factor among entrepreneurs who create and grow successful online businesses today? Attention. They know what kind they need. They know how to get it. They know how to maintain it. And they know how to make it pay over the long term. Want your business to get the high quality customer engagement it needs to thrive? Attention! This Book Will Make You Money is the only guide you need.

Whether you're starting a business, expanding or revamping an existing one, or just hunting for the latest marketing techniques, Attention! This Book Will Make You Money provides you with a complete online toolbox for bringing in the customer traffic you want—the kind that boosts your brand while driving revenue and profits.

In easy, bite-size sections, Attention! This Book Will Make You Money gives you winning techniques and strategies including:

  • Creating a compelling hook
  • Maintaining a good brand name online
  • Going from idea to success in 8 hours
  • 26 ways to generate killer ideas
  • 3 truths for coming up with great ideas
  • Making money from online videos
  • Making money with social media
  • Getting and keeping subscribers
  • The universal truths of selling on the Web

Filled with case studies, references, and proven examples of what works online, Attention! This Book Will Make You Money is your one-stop road map for success in today's social Web marketplace.

From the Back Cover

Praise for Attention!

"Face it. Nobody remembers bland, vanilla marketing. Attitude is what you need for your business to stand out and make money. Get Attention! This Book Will Make You Money because . . . well . . . this book WILL make you money."
Anita Campbell, founder, SmallBizTrends.com

"Are you ready to stand out and get your business the attention it deserves? Then there's only one thing to do: buy this book. Other books tell people about blogging and social networking, but no books have been written that show how to actually use those tools and more important, to actually get things done through specific examples and how-to case studies."
Mark Cuban, owner, Dallas Mavericks; investor and entrepreneur; Chairman of HDNet

"Jim Kukral has sent us a clear message about the vital and increasingly important role that attention plays in our lives. We'd all be wise to pay close attention to that message."
Robert B. Cialdini, New York Times bestselling business author of Influence: Science and Practice

"If you listened to your friends and neighbors about what to do in business, you would probably fail. It would be all the middle-of-the-road, tried-and-false stuff. If you read Attention! This Book Will Make You Money and tried just a couple of these things, you will probably succeed. Take the success route—it's a lot more fun. Buy this book."
Jon Spoelstra, author of Marketing Outrageously

"When you know what your brand stands for and you're ready to get all the attention you can handle, this book will show you how."
John Jantsch, author of Duct Tape Marketing and The Referral Engine

About the Author

Jim F. Kukral is an award-winning blogger, professional speaker, and Web consultant and entrepreneur who focuses on building innovative Internet marketing projects. For over fifteen yearshe has helped small businesses and large companies like FedEx, Sherwin-Williams, Ernst & Young, and Progressive Auto Insurance harness the power of online marketing. Jim is credited with building some of the first major Fortune 500 Web sites and blogs, as well as launching online businesses that have helped millions find success online. Jim serves as a Program Faculty Member for the University of San Francisco's Internet Marketing Program where he teaches classes on Internet marketing, Web monetization, and social media to students around the globe. He has been featured as an industry leader in Forbes, the Wall Street Journal, the New York Times, BusinessWeek, Brandweek, and Entrepreneur.
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