From Publishers Weekly
Hall and Brogniez, consultants both, make one simple and compelling point: readers will make more money and be far happier if they and their company only deal with customers whose values mesh with their own. The authors describe buyers who are in complete synch with the seller as "perfect customers," but they sidestep the issue of what happens if there are not enough "perfect customers" to keep one in business. A lack of quantitative supporting evidence further weakens their strategy. Still, this is a worthwhile book that may cause executives to rethink their basic marketing strategies.
Copyright 2001 Cahners Business Information, Inc.
"A refreshing, remarkable approach for those who want to connect with their clients and customers for all the right reasons." -- C. Leslie Charles, author of Why Is Everyone So Cranky?
"Hall and Brogniez are causing a worldwide shift in how companies train their sales and marketing teams." -- Jack Canfield, Co-author of the #1 New York Times Bestseller
"Hall and Brogniez outline a process to draw customers that are a perfect fit for your organization and ignore others." -- Toronto Globe and Mail, September 26, 2001
"Strategic Synchronicity: the answer to the question "How do I find more customers?" -- Robert G. Allen, author,
"This is an incredibly insightful book with amazingly practical applications...a powerful concept that anyone can use to grow faster!" -- Brian Tracy, Author,
"What a relief! This book is a must-read for anyone exhausted or frustrated by the competitive race for customers!" -- Sharon Jordan Evans, Co-author
Offers a unique and effective method. The results are a win-win for both client and sales professionals. -- David E. Hernandez, National Accounts Manager, WorldCom, Inc.
The Strategic Synchronicity process truly guides the most perfect people and events to me easily and effortlessly. -- Patty Walters, Senior Consultant, Management Consulting, Shell Services International