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No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity [Paperback]

Dan S. Kennedy , Jason Marrs
4.0 out of 5 stars  See all reviews (2 customer reviews)
Price: CDN$ 20.95 & FREE Shipping on orders over CDN$ 25. Details
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Book Description

April 18 2011 1599184001 978-1599184005 1

FREE -- Insider’s Circle Trial Membership, Newsletter, Audio Program, Special Webinar Series, and More!

Take CONTROL of your PROFITS

Millionaire maker Dan S. Kennedy and marketing strategist Jason Marrs dare you to re-examine your every belief about pricing and empower you to take a more creative, more effective, bold approach to your price—and prosperity.

Kennedy and Marrs don’t offer little tricks, like new ways to say 50% off, half off, or 2 for 1. They tell you the secret to setting prices for the greatest gain. Then they teach you how to avoid the ultimate price and fee failures—like attracting customers who buy by price. You’ll discover how to compete with FREE, learn how to discount without damage, and uncover the key to price elasticity. Most importantly, you’ll grasp how to use price to your extreme advantage and grant yourself the power to be as profitable as possible.

Reveals:

  • The 9 ultimate price and fee failures
  • The trick behind discounting without devaluing
  • The 5 price-related propositions to be concerned with
  • The million-dollar secret behind “FREE”
  • How to win price wars with competitors
  • Why price cutting isn’t the cure for the recession and what is
  • And More

"All I can say is wow. I had been having a difficult time accepting that we can justify a slightly higher than usual price for our product until I read Chapter 7. The examples and stories in No B.S. Price Strategies made what would typically be a dull read - fun and interesting. Thanks for taking this useful information and making it enjoyable."
—Robin Strickland, Co-Founder, BigLittleFudge.com


Frequently Bought Together

No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity + The Ultimate Sales Letter: Attract New Customers. Boost your Sales. + No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
Price For All Three: CDN$ 49.45

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Product Details


Product Description

About the Author

DAN S. KENNEDY is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses. He is a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEO’s of companies as large as $1.5-Billion.
JASON MARRS is an intense innovator and pricing/marketing strategist who coaches entrepreneurs and professionals in overcoming price reluctance and resistance.


Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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Most helpful customer reviews
3.0 out of 5 stars Good but not great April 29 2012
By David
Format:Paperback|Verified Purchase
Essentially, this book has one goal: to have you keep prices high for whatever you're selling. While it does a great job of giving you reasons as to why it's smart to have high prices, I found the book somewhat incomplete in terms of actually executing the pricing strategies.
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Format:Paperback
Great book - all small businesses should read; tested ideas on how to price and position for profit...also fun to read with great examples and an entertaining writing style.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.6 out of 5 stars  29 reviews
40 of 45 people found the following review helpful
3.0 out of 5 stars Great on pricing philosophy, not great on implementation May 27 2011
By Experienced seminar leader - Published on Amazon.com
Format:Paperback|Verified Purchase
This book has the fierce arguments for a courageous pricing approach that one would expect from Dan Kennedy. However, I purchased the book hoping it would help me decide on pricing for an upcoming event. No go.

There is a story in the introduction about the Harrisons being about to price a new event at $2000 and Kennedy not only arguing with them but also putting money down on the claim that he (Kennedy) could make a go of it at $10,000 a head. It turns out that the event sold out at $4500. Yet all of us know people who have priced something high and had no one sign up.

Nowhere in the book is there any kind of checklist or discussion of how someone can reasonably well know, apart from being brave or chicken, whether or not the market will bear a certain price - or whether you can engineer it to do so. Nowhere is it discussed with sufficient clarity what else you have to have in place to be able to successfully charge premium prices.

All in all, this book will get you thinking about your pricing but it doesn't explain how to satisfy the wondering. Of course, you can test, but there is a huge opportunity cost (and cost in hard cash) if you test and fail.
27 of 30 people found the following review helpful
5.0 out of 5 stars The most exhaustive book on pricing with real world, non-academic concepts May 4 2011
By Chuck Rylant - Published on Amazon.com
Format:Paperback|Verified Purchase
I was very impressed how detailed this book goes into pricing strategies. I was surprised how much psychology is in this book and how it affects buying decisions, and more importantly, profitability.

I first learned about 'business' in an academic environment by studying economics during my MBA program. Unfortunately many of the macro concepts taught in academia, do not always reflect the realities of buyers decisions in the real world at the micro level.

This book delves deep into how pricing affects your customers' perceptions and how discounting can increase sales in the short term, but may also decrease customer satisfaction, loyalty, and referrals in the long run. This is only one of many concepts in the book.

Price elasticity is a fascinating subject especially when explained with the interesting stories and examples in this book that will help you apply them to you and your business.

I recommend this to any business owner, or other marketing strategists to use with your clients. The amount of value in this book will be paid several times over with your business, or your clients' companies.
11 of 13 people found the following review helpful
4.0 out of 5 stars This book should make any business owner a lot of money, if he's the right kind of businessman May 4 2011
By Reg Nordman - Published on Amazon.com
Format:Paperback
These two are pure American salesmen. Nobody does it better. There are four authors of the book and they tag team from chapter to chapter adding a different point of view, which makes the overall organization feel choppy. Kennedy and Marr are the main players here. Kennedy has written many books and the formula is evident. The book provides much valuable content, which you could get from a close read of Nagle. This is just a much easier way to learn it. (Although I have seen much of this content in other books, this book gives no end of book references to the work of others, except their acquaintances or their own work, which is done in context. Many of the references are very valuable sites.

The book also includes relentless driving of you to their own websites. This is one of Kennedy's tenets - get the buyer to pay you the privilege of buying more from you (and get it upfront) i.e. buying the book is an upfront fee prior to buying more! They hold with value-selling and value pricing but this is one of the weaker descriptors for that state. I prefer Davis for that.

Kennedy's description of niche and subculture markets is useful territory for salespeople to help better define the perfect customer.

Niche is an occupational/vocational attribute
Subculture is interest, belief, activity attribute.

Although much of the content is useful for B2B, the real client for this book is a small business person. Just as Nagle's work is really for the Fortune 500. Buy the book for your Kindle - it is a useful read, but this is not the "final " book on value/ premium pricing. It is a good "dose of salts" to most business people. Much of Kennedy's library is discounted on Amazon.
5 of 5 people found the following review helpful
5.0 out of 5 stars Multiple Gems Inside June 8 2011
By Tom Karadza - Published on Amazon.com
Format:Paperback
For years I was hesitant about price points about different product and service offerings ... it sometimes took a good kick in pants to get me to ask for more money. Today I'm much more comfortable asking and receiving higher prices and in turn it's made our business much stronger. With that said, I wish this book was available ten years ago. In the introduction the authors give some great examples of price discovery and throughout the book the different stories used to highlight their points were very instructive. Specifically, Chapter Two "Discounting Without Damage", was practical and helpful for understanding how pricing decisions affect the perception of your business. I would highly recommend this to you if you're in business and are at all nervous about raising your prices or asking for what you feel you deserve.
3 of 3 people found the following review helpful
5.0 out of 5 stars I highly recommended this book for new and established business owners May 23 2011
By Salim Omar - Published on Amazon.com
Format:Paperback
I recently read the No B.S. Price Strategy book. Being a practicing CPA and an avid marketer myself, I have read numerous books on the subject of pricing. This book is one of the best resource that is out there. It does an excellent job of explaining the mental barriers that most business owners are faced with in order to raise prices and fees. One of the mental barriers (and #1 enemy of maximum profitability) the authors share is commoditization and commodity thinking and then go on to offer non-traditional advice on how to go about to conquer it.

I felt Chapter 10 "Breaking Free of the Price-product link" and Chapter 14 on The Place Strategy were tremendously valuable because these chapters offer succint advice on how to position key areas of your business to get the least price resistance.

This is a must read book for ALL business owners and professional practices, new and established. I felt it was jam packed with useful information on an area of a business that is often over looked by many business owners. I am of the firm belief that an optimal pricing structure can have a dramatic impact to the bottom line profits of a business and this book shows you how to do that.
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