B2B Digital Marketing: Using the Web to Market Directly t... and over one million other books are available for Amazon Kindle. Learn more

Vous voulez voir cette page en français ? Cliquez ici.


or
Sign in to turn on 1-Click ordering.
or
Amazon Prime Free Trial required. Sign up when you check out. Learn More
More Buying Choices
Have one to sell? Sell yours here
Start reading B2B Digital Marketing on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

B2B Digital Marketing: Using the Web to Market Directly to Businesses [Paperback]

Michael Miller

List Price: CDN$ 25.99
Price: CDN$ 16.29 & FREE Shipping on orders over CDN$ 25. Details
You Save: CDN$ 9.70 (37%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Only 1 left in stock (more on the way).
Ships from and sold by Amazon.ca. Gift-wrap available.
Want it delivered Monday, April 28? Choose One-Day Shipping at checkout.

Formats

Amazon Price New from Used from
Kindle Edition CDN $10.93  
Paperback CDN $16.29  

Book Description

March 6 2012 Que Biz-Tech

The only 100% B2B-focused guide to high-profit, low-cost digital marketing!

 

Finally, there’s a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies. You’ll start with planning, discovering how to choose your best platforms and strategies for customer acquisition, sales conversion, and retention. Next, master crucial execution skills for web, search, social, and mobile marketing, online advertising, email, blogs, YouTube, online PR, and more. Finally, discover exactly how to measure your effectiveness, refocus based on what you learn, and prepare for the newest developments in B2B digital marketing. Whether you’re a B2B marketer, product manager, sales professional, PR specialist, manager, or entrepreneur, this book will help you use new low-cost techniques to build stronger relationships, close more sales, and earn higher profits—starting today!

 

You’ll Learn How To:

•   Define realistic, measurable goals for your B2B digital marketing initiative

•   Segment your audience and identify the best digital platforms and vehicles for connecting with them

•   Systematically address the entire B2B buying continuum: reach, acquisition, conversion, retention, and loyalty

•   Create a flexible, actionable B2B digital marketing plan

•   Design a website that helps B2B buyers quickly find exactly what they need

•   Optimize your site for today’s search engines and today’s customers

•   Use tailored, targeted email to reach more customers and prospects at lower cost

•   Craft online advertising to reinforce organic search, support promotions, and attract web seminar participants

•   Drive real value from Facebook, LinkedIn, Google+, and Twitter

•   Effectively utilize blogs, podcasts, and streaming media

 

MICHAEL MILLER has written more than 100 nonfiction books, including The Ultimate Web Marketing Guide; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has established a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics. More information can be found at his website, www.molehillgroup.com.



Product Details


Product Description

About the Author

Michael Miller has written more than 100 nonfiction how-to books over the past 20 years, including The Ultimate Web Marketing Guide, YouTube for Business , Using Google AdWords and AdSense, and The Absolute Beginner’s Guide to Computer Basics , all for Que. His other best-selling online marketing books include The Complete Idiot’s Guide to Search Engine Optimization (Alpha Books), Sams Teach Yourself Google Analytics in 10 Minutes (Sams), and Online Marketing Heroes (Wiley). Mr. Miller has established a reputation for clearly explaining technical topics to nontechnical readers, and for offering useful real-world advice about complicated topics. More information can be found at the author’s website, located at www.molehillgroup.com.


Customer Reviews

There are no customer reviews yet on Amazon.ca
5 star
4 star
3 star
2 star
1 star
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.0 out of 5 stars  1 review
4.0 out of 5 stars good July 30 2013
By Jennifer Bambara - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
not the best book i've ever read, but it delivers what is promised. cohesive, comprehensive, and complete view of digital marketing. I recommend this as a preliminary read to something more complex
ARRAY(0xacbfb4ec)

Look for similar items by category


Feedback