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BASIC MARKETING Hardcover – Oct 19 2010

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Most Helpful Customer Reviews on (beta) 16 reviews
2 of 2 people found the following review helpful
College Course July 14 2012
By genlady - Published on
Format: Hardcover Verified Purchase
This book is very well organized. It is easy to read. It is very informative. It was a pleasure to have a college book that was not a dull read. The pictures were and are very effective teaching aids. If I had my choice in how books should be written for re-tentative learning, this format is it!
GREAT PICK UP March 8 2014
By DaShon - Published on
Format: Hardcover Verified Purchase
This book was listed as used got almost looking new!! If you need books this is the place to go
Good introductory text Aug. 18 2013
By T.H. Windermere - Published on
Format: Hardcover Verified Purchase
This textbook is well organized and easy to read. It includes interesting examples of clever marketing by real life companies to illustrate the concepts, and the website has activities available for teachers and students to apply what they've learned.
1 of 2 people found the following review helpful
Kinda sucks but a good basic book Jan. 12 2013
By Mike Reno - Published on
Format: Kindle Edition Verified Purchase
The problem with this book is that new versions come out every year. So you would never want to own it, rent it here at Amazon for you class and let it expire!
Five Stars July 15 2014
By Kue - Published on
Format: Hardcover Verified Purchase
Great purchase and fast shipping