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Jr., William Perreault , Joseph Cannon , E. Jerome McCarthy

List Price: CDN$ 246.95
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There is a newer edition of this item:
BASIC MARKETING: A Marketing Strategy Planning Approach BASIC MARKETING: A Marketing Strategy Planning Approach
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Book Description

Oct. 19 2010 0073529958 978-0073529950 18
Overview: Basic Marketing 18e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing’s best practices and ideas. Throughout all of these changes, Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent “best practices.” This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

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Amazon.com: 3.3 out of 5 stars  15 reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars College Course July 14 2012
By genlady - Published on Amazon.com
Format:Hardcover|Verified Purchase
This book is very well organized. It is easy to read. It is very informative. It was a pleasure to have a college book that was not a dull read. The pictures were and are very effective teaching aids. If I had my choice in how books should be written for re-tentative learning, this format is it!
5.0 out of 5 stars GREAT PICK UP March 8 2014
By DaShon - Published on Amazon.com
Format:Hardcover|Verified Purchase
This book was listed as used got almost looking new!! If you need books this is the place to go
4.0 out of 5 stars Good introductory text Aug. 18 2013
By T.H. Windermere - Published on Amazon.com
Format:Hardcover|Verified Purchase
This textbook is well organized and easy to read. It includes interesting examples of clever marketing by real life companies to illustrate the concepts, and the website has activities available for teachers and students to apply what they've learned.
1 of 2 people found the following review helpful
1.0 out of 5 stars Kinda sucks but a good basic book Jan. 12 2013
By Mike Reno - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
The problem with this book is that new versions come out every year. So you would never want to own it, rent it here at Amazon for you class and let it expire!
5.0 out of 5 stars Five Stars July 15 2014
By Kue - Published on Amazon.com
Format:Hardcover|Verified Purchase
Great purchase and fast shipping

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