Auto boutiques-francophones Simple and secure cloud storage SmartSaver Kitchen Kindle Music Deals Store SGG Tools
  • List Price: CDN$ 246.95
  • You Save: CDN$ 161.50 (65%)
Only 1 left in stock (more on the way).
Ships from and sold by Gift-wrap available.
BASIC MARKETING has been added to your Cart
+ CDN$ 6.49 shipping
Used: Good | Details
Sold by Daily-Deal-
Condition: Used: Good
Comment: This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

BASIC MARKETING Hardcover – Oct 19 2010

See all 3 formats and editions Hide other formats and editions
Amazon Price
New from Used from
"Please retry"
CDN$ 85.45
CDN$ 75.22 CDN$ 21.73

There is a newer edition of this item:

Cyber Monday Deals Week in Books

No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your e-mail address or mobile phone number.

Product Details

  • Hardcover: 832 pages
  • Publisher: McGraw-Hill/Irwin; 18 edition (Oct. 19 2010)
  • Language: English
  • ISBN-10: 0073529958
  • ISBN-13: 978-0073529950
  • Product Dimensions: 21.6 x 3.3 x 28.4 cm
  • Shipping Weight: 1.8 Kg
  •  Would you like to update product info, give feedback on images, or tell us about a lower price?

  • See Complete Table of Contents

Customer Reviews

There are no customer reviews yet on
5 star
4 star
3 star
2 star
1 star

Most Helpful Customer Reviews on (beta) 23 reviews
2 of 2 people found the following review helpful
College Course July 14 2012
By genlady - Published on
Format: Hardcover Verified Purchase
This book is very well organized. It is easy to read. It is very informative. It was a pleasure to have a college book that was not a dull read. The pictures were and are very effective teaching aids. If I had my choice in how books should be written for re-tentative learning, this format is it!
5 star! Nov. 10 2015
By TooT! - Published on
Format: Hardcover Verified Purchase
I learned a lot from this book. I read it from cover to cover and I do feel like I've grown in my marketing knowledge. But yeah, BASIC marketing does mean basic but there is no contention over how in depth the text covered as just look at the name of the book!
Good introductory text Aug. 18 2013
By T.H. Windermere - Published on
Format: Hardcover Verified Purchase
This textbook is well organized and easy to read. It includes interesting examples of clever marketing by real life companies to illustrate the concepts, and the website has activities available for teachers and students to apply what they've learned.
Great book with a structured approach Aug. 7 2015
By Zorro - Published on
Format: Hardcover Verified Purchase
Great book with a structured approach. The best are the many many real examples. They helped to understand and provide some interesting insight.
GREAT PICK UP March 8 2014
By DaShon - Published on
Format: Hardcover Verified Purchase
This book was listed as used got almost looking new!! If you need books this is the place to go