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BRAND sense: Sensory Secrets Behind the Stuff We Buy
BRAND sense: Sensory Secrets Behind the Stuff We Buy
Martin Lindstrom , Philip Kotler
Average Customer Review: 4.3 out of 5 stars  See all reviews (3)
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"BRAND sense is a landmark work that explains what the world's most successful companies do differently, integrating all five of the senses -- touch, taste, smell, sight, and sound. The book will transform the way marketers approach the entire concept of branding." -- Charlie Bell, CEO & Chairman,... Read More

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