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BRAND sense: Sensory Secrets Behind the Stuff We Buy
Martin Lindstrom (Author), Philip Kotler (Foreword) Average Customer Review: In Stock Eligible for FREE Super Saver Shipping on orders over CDN$ 25. CDN$ 32.00 CDN$ 20.06
Review
"BRAND sense is a landmark work that explains what the world's most successful companies do differently, integrating all five of the senses -- touch, taste, smell, sight, and sound. The book will transform the way marketers approach the entire concept of branding." -- Charlie Bell, CEO & Chairman,... Read More |
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