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Back Of The Napkin Hardcover – Mar 18 2008


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Product Details

  • Hardcover: 256 pages
  • Publisher: Portfolio (March 18 2008)
  • Language: English
  • ISBN-10: 1591841992
  • ISBN-13: 978-1591841999
  • Product Dimensions: 18.5 x 18.5 x 2.5 cm
  • Shipping Weight: 581 g
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: #206,024 in Books (See Top 100 in Books)


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What's the most daunting business problem you can picture? Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

4.1 out of 5 stars
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Most helpful customer reviews

3 of 3 people found the following review helpful By Robert Morris HALL OF FAMETOP 10 REVIEWER on Dec 2 2010
Format: Hardcover
Note: The review that follows is of the Expanded Edition, published in 2009.

I read the original (published in 2008) and then this second edition with increasing admiration. As I began to work my way through Dan Roam's lively narrative, I was reminded of an incident years ago when a prominent venture capitalist found himself trapped by a young entrepreneur at a cocktail party. "This is my lucky day! I have been trying to get to see you for months! I have a great investment for you!" The VC asked if the young man had a business card. "You bet!" and offered one. "No, please, here's what I want you to do. Explain on the back of the card why I should be interested." Astonished, the young man replied, "That's impossible!" In response, the VC said, "Then I have no interest."

In essence, this anecdote suggests Roam's key insight: To answer a question, to solve a problem, to persuade others, or to achieve another goal, formulate it as a simple drawing. You may claim that you have no skills for drawing. That's good news. Why? Roam asserts that less-sophisticated drawings have greater impact because those who see them can more easily identify with stick figures, for example, and focus more readily on the relationships suggested, such as between and among options to be considered, implications and consequences, and cause-and-effect. Simple drawings accelerate both inductive and deductive reasoning.

There is another reason that, in my opinion, is more important than any other: If the objective of the drawing is to simplify a situation (e.g. question, problem, opportunity, peril) by focusing on what is most important, a simple drawing is most appropriate. Roam agrees with Albert Einstein: "Make everything as simple as possible...but no simpler.
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By K. Schwende on March 17 2014
Format: Hardcover Verified Purchase
I really liked how this book was written and presented. It's an easy read, but don't let that fool you. It is packed full of great tips and relevant information.
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By Paris Perry on Sept. 24 2013
Format: Hardcover Verified Purchase
Excellent Book. It was a pleasure to read and to add to my resources. Quick delivery, thanks amazon for making this book available.
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Format: Hardcover
We can look, see, draw, imagine. Since a long time. But how can you improve it so you can brainstorm efficiently in a meeting, or sell your ideas? This book really helps for that.
I personally enjoy using a whiteboard to write ideas and brainstorming (I'm a black pen). But no matter your relationship with the whiteboard, you'll find something for you inside the book.
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