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Bargaining for Advantage: Negotiation Strategies for Reasonable People Paperback – May 2 2006

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  • Bargaining for Advantage: Negotiation Strategies for Reasonable People
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Product Details

  • Paperback: 320 pages
  • Publisher: Penguin Books; Revised edition (May 2 2006)
  • Language: English
  • ISBN-10: 0143036971
  • ISBN-13: 978-0143036975
  • Product Dimensions: 13.8 x 1.8 x 21.4 cm
  • Shipping Weight: 259 g
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Bestsellers Rank: #78,107 in Books (See Top 100 in Books)
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Product Description

About the Author

G. Richard Shell teaches negotiation at the Wharton School of Business at the University of Pennsylvania, where he is professor of legal studies, business ethics, and management and academic director of the Wharton Executive Negotiation Workshop.

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Two men entered a conference room in an office tower high above Lexington Avenue in New York City. Read the first page
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2 of 2 people found the following review helpful By Coach C on Dec 30 2006
Format: Paperback
This book is the definitive guide to successful negotiating. I have read "Getting to Yes" but found that book lacking in real-life scenarios. Shell explains clearly why negotiations succeed/fail and provides a concise framework on how to be a successful negotiator in any situation you find yourself in.

Again, the real-life scenarios provided by Shell are really what make this book the must-read on the subject.
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Format: Hardcover
I must admit, when I first heard about this book from a business colleague, I was skeptical (oh no, another pop-ivory-tower book on how to persuade and influence people) !
Yet, the author has done something rare for an academic--he's taken something inherently secular and complex and provided some great research and valuable insight that can save "new economy" types alot of grief and hassle.
For example, when discussing and describing a negotiating technique known in academic circles as "post settlement settlement" (something only an academic could conjure up), Shell succinctly provides insight from his own research into the technique, and his conclusion that while interesting in theory, the technique is hard to implement in the real world (no sacred cow theories here). No surprise really, that real world managers find the technique of little or no value (who really wants to discuss more issues AFTER a deal is done? ---only someone who feels they got jipped, I suppose). But it does serve as an example to one of the lessons which, I believe, permeates the book ---that the best negotiators transcend technique and gimmicks (he does though, describe negotiating ploys to watch out for--helpful stuff).
This book is well written, well organized and pertinent. I read the book while negotiating the sale of my Internet company to a large corporation and found it to be very helpful in "bargaining for advantage".
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Format: Hardcover
I had always been under two false impressions about negotiations. First, that negotiations are all about business and commercial transactions. Second, that negotiations are about hardball tactics where the stronger side "wins" and gets away with a great deal while the weaker side is beaten down and suckered into a raw deal.
Richard Shell's book completely changed this impression. This is a book that is well written and the ideas are structured in way that I could read and take away bite-sized chunks. The book is also very practical and ends each section with a checklist to be used when you negotiate. Shell has made the book very readable by not going overboard on negotiations theories and sprinkling the book with some terrific stories. The stories range from negotiation strategies employed by Mahatma Gandhi and Akio Morita to Indonesian villagers and Tanzanian tribesmen.
The main message of the book is that negotiations are mostly about relationships and that each party may have something to offer that is of enormous value to the other party. By building your relationship and unearthing that value you can conclude a successful negotiation where everybody leaves the boardroom or village center with satisfaction. Shell draws his rich material from many negotiating situations (e.g.-: kids negotiating with their parents about dinner, an elderly widow negotiating with real estate tycoon Donald Trump, and the negotiations for buying out RJR Nabisco). He has also drawn on negotiating styles from around the world and compared the cultural differences (e.g.-: Gandhi negotiating in South Africa, the importance of networks or Guanxi in Chinese cultures, etc.
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Format: Paperback
Richard's experience in conducting various workshops shows on how he presents himself in this wonderful book. Well written and easy to read.
What's lacking however are specifics. Most people are specifically interested in negotiating or bargaining for better compensation when looking for a job or negotiating with a supplier for better overall prices, what to look for in a M&A situation etc. There is also little discussion with respect to "kickbacks" offered during negotiations, an accepted practice in a number of countries. I know it is illegal, but its awareness is most critical especially when the whole corporate world is being "globalized". The discussion should then lead to its awareness, alternatives in combating or avoiding or handling in most appropriate way.
The book nevertheless is very useful in developing your own strategy for specific situations. Deserves 4plus stars.
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Format: Paperback
I really like the subject of negotiation. As a matter of fact we all negotiate, I'm an engineer and I negotiate all day: with marketing, with manufacturing, with suppliers. I needed some key concepts to bring with me in every negotiation. I knew I was naturally doing something good and something bad in every negotiation and I needed to become more reliable.
This book gave lots of good inputs, starting from my favourite: know your style. I now realised how, being almost a natural "compromiser" or "problem solver", I need to improve in those negotiations where stakes matter more than relationship. A very interesting book for people who want to be more effective and want to analyze their own behaviour in day to day negotiations.
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