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Basics of Design: Layout & Typography for Beginners [Paperback]

Lisa Graham
4.3 out of 5 stars  See all reviews (6 customer reviews)
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Book Description

June 13 2005 1401879527 978-1401879525 2
This classic introduction to high-impact page design is now fully updated for a new generation of designers. Basics of Design: Layout and Typography for Beginners demystifies the design process with straightforward and complete explanations of the fundamental principles that create first-rate visual design. Readers learn essential design terminology and develop their knowledge and skills through visual examples and hands-on activities that reinforce page layout and typography concepts. Side-by-side critiques of before-and-after page layouts help readers understand how to apply design principles to their own efforts and point the way to excellence in design.

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Part 1: Design and Layout Basics Chapter 1: Before You Begin to Design Chapter 2: Emphasis Chapter 3: Contrast Chapter 4: Balance Chapter 5: Alignment Chapter 6: Repetition Chapter 7: Flow Chapter 8: Images Chapter 9: Color Part 2: Typography Basics Chapter 10: Overview of Technical Terms Chapter 11: A Few Simple Type Rules Part 3: Projects and Resources Chapter 12: Focus On ... Chapter 13: Tools and Resources Glossary Index

About the Author

Lisa Graham is an Associate Professor of Graphic Design at the University of Texas at Arlington. She is a recipient of the Illumina Teaching Award, a national teaching award honoring design professors presented by the American Institute of Graphic Arts and The Justice Organization. Her illustrations have appeared in the MIT publications, Computer Music Journal, Leonardo, and Terra Nova. Ms. Graham has produced a wide range of graphic designs, illustrations, and informational graphics for clients in the fashion, high-tech, energy, military, and geology industries.

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Most helpful customer reviews
5.0 out of 5 stars Coherent and Accessible Feb. 18 2004
By A Customer
Format:Paperback
A friend of mine recommended this book as a solid introduction to graphic design. The author, Lisa Graham, covers the principles of design effectively and even throws in some unexpectedly funny explanations that really make the point. For example, the beginning of the Balance chapter is hilarious and made me realize that a page really can make a person feel weird, if it isn't designed using the design principles. Once I read that balance chapter, I realized that many of her illustrations also were surprisingly humerous, and reveals what must be a delightful sense of humor.
If you buy this book, keep in mind that the humor is used to support the points Graham makes, and is not the sole focus of the book. This is after all a design book and makes some serious and informative points.
Perhaps what is most effective about this book is the thorough explanations she gives on why a design works and why it doesn't work. This is a refreshing change from many other introductory design books that I looked at where the primary focus of the text seemed to be to show off pretty pictures. Pretty pictures are nice, but WHY do the designs work? WHY don't they work. Basics of Design tells you why, and in such a wonderfully understandable way that you remember, and easily apply what Graham teaches.
Good job Lisa. When are you going to write more books on graphic design? I'll be sure to keep an eye out for more of your work!
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5.0 out of 5 stars Absolutely Wonderful Jan. 15 2003
Format:Paperback
I am a complete dunce at design (or at least I was). Whatever the optical equivalent to a "tin ear" is, I have it. In this book Ms. Graham gives step-by-step simple and yet logical and practical instruction on how to make one's designs both attractive and effective. Her writing style often made me feel as if I were being given advice by a "friend in the design business." I began using the principles that she teaches in my web pages and flyer designs before I was even half-way through the book. The improvements that I saw in my abilities were amazing.
This book has (the basics of) everything: typography, contrast, color, flow, emphasis, etc. Most of the books I had examined prior to finding this little gem were nothing more than over-sized "picture books" with writing in the margins, I couldn't bring myself to spend the money on so little information (but they sure were pretty). This book, on the other hand, is mostly text with small, well-selected illustrations, and at the end of every chapter the author gives several "case-studies" of the current topic and walks the reader through each one.
I cannot imagine a better book for someone new to design.
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5.0 out of 5 stars Excellent for Beginners Feb. 16 2004
Format:Paperback
Having wasted much time looking through a number of other books supposedly covering the same subject, this book is a welcome relief.
This book covers in adequate detail the essentials and the basic principles of design, including emphasis, contrast, balance, alignment, repetition, flow, the use of images, color, typography, etc. It gives enough explanation with examples for one to get a good grounding on the subject, without getting too technical, keeping the book highly readable. A part of the book also focuses on specific design situations, including logos, flyers, newsletters, resumes, etc.
Perfect for anyone with no formal training in design, but would like to improve his/her understanding of design.
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