In the first edition of this bestselling work, the authors described how the art and science of brand building is typically identified with businesses, products, and services, but that personal and professional relationships can also be seen -- and managed -- in this very practical and effective light. The authors presented "personal brand management" as a real-life professional development tool that creates and reinforces strong, enduring relationships fueled by each individual's core values and beliefs. This revised edition leverages its past success (brand equity) to take advantage of the increased acceptance of personal brand as a personal and career development framework and for creating a competitive edge. McNally and Speak again show readers how to conceive, convey, and manage a distinctive, relevant, and consistent personal brand -- an accurate reflection of who they really are -- but now they have eight additional years of research and new information that recognizes the importance of relationship alignment, differentiating between a brand and a strong brand, and how social networks have impacted the branding process and how to use social networking to build a strong brand.
Be Your Own Brand
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"Squarely delivers where other books have left off by creating a genuine self-understanding and a strong picture of the person you are and want to become to create real sustainable personal change.”
--Stephen Weiss, Former President EDMC Online Higher Education and Former President and COO Capella Education Company
“A strong personal brand is paramount for effective leadership. Be Your Own Brand is a powerful and practical guide for building deep and meaningful relationships.”
--Perry Cantarutti, Senior Vice President, Europe, Middle East, Africa, Delta Air Lines
“Be Your Own Brand, when applied within a business organization, has the power to accelerate the pace of organizational brand development tremendously.”
--Taras K. Rebet, President, West Europe, Otto Bock HealthCare GmbH
“From this book you’ll experience deep introspection and discover your own brand which will surely ignite personal and professional
From the Publisher
From the author of the bestselling Even Eagles Need a Push and The Eagle's Secret, which have together sold more than 300,000 copies.
• Shows how to achieve as much career success as you desire, and as quickly and permanently as possible, while at the same time “holding onto your soul”
• Introduces a personal branding blueprint for success—in both work and life
• Provides strategies that any organization can use to improve the way it connects with customers and to more closely align its people's personal and professional values.
Be Your Own Brand is useful as both a personal and an organizational development tool. As a personal resource, Be Your Own Brand provides individuals with a powerful way to focus their thoughts and behaviors on creating important, distinctive relationships in every aspect of their professional and personal lives. As a business resource, it simultaneously helps employees better understand their organization’s brand strategy and more effectively align their own actions with it. --This text refers to an out of print or unavailable edition of this title.
• Shows how to achieve as much career success as you desire, and as quickly and permanently as possible, while at the same time “holding onto your soul”
• Introduces a personal branding blueprint for success—in both work and life
• Provides strategies that any organization can use to improve the way it connects with customers and to more closely align its people's personal and professional values.
Be Your Own Brand is useful as both a personal and an organizational development tool. As a personal resource, Be Your Own Brand provides individuals with a powerful way to focus their thoughts and behaviors on creating important, distinctive relationships in every aspect of their professional and personal lives. As a business resource, it simultaneously helps employees better understand their organization’s brand strategy and more effectively align their own actions with it. --This text refers to an out of print or unavailable edition of this title.
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Customer Reviews
Most helpful customer reviews
By Charles Dimov
TOP 1000 REVIEWER
Format:Paperback
David McNally and Karl D. Speak bring an important topic to the forefront. Initially I started reading this book thinking that this would be completely tactical - about what to leverage to market yourself in a more positive light. Yes, Be Your Own Brand covers these topics too, but really spend most of the material uncovering the reader's real brand, values, and brand promise.
I specifically liked the model that they developed, outlining the three main components of a personal brand - being the Roles, Standards and Style. This framework helps me better understand the sub-areas to focus on developing or better articulating, or to which I need to be consistent. What I also found very useful was the Brand Value Profile - questionnaire tool used to help the reader define what their own values are. We all fool ourselves into believing we know what our values are, but how often do you clearly and articulately outline exactly what they are, and write them down. The authors challenge the reader to do just this.
Great guiding reading to help a reader put together another important piece of that career and personal business plan.
Helpful.
I specifically liked the model that they developed, outlining the three main components of a personal brand - being the Roles, Standards and Style. This framework helps me better understand the sub-areas to focus on developing or better articulating, or to which I need to be consistent. What I also found very useful was the Brand Value Profile - questionnaire tool used to help the reader define what their own values are. We all fool ourselves into believing we know what our values are, but how often do you clearly and articulately outline exactly what they are, and write them down. The authors challenge the reader to do just this.
Great guiding reading to help a reader put together another important piece of that career and personal business plan.
Helpful.
Format:Hardcover
"I approached this book with great skepticism. Seeing myself as a brand was not appealing but the truth is we are all 'branded' in the eyes of others. What struck me immediately was the observation that people cannot see inside of me, they judge me by my actions. In the end I found the ideas in this book to be intriguing and compelling"
By newt shoup
Format:Hardcover
This is one of the most valuable books I've read. It's very insightful concepts and ideas inspired me to go after some long-held career goals just by using my natural abilities. Thanks to the author, it's working!
Newt Shoup
Lansing, Michigan
Newt Shoup
Lansing, Michigan
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4.1 out of 5 stars
Most recent customer reviews
5.0 out of 5 stars
This Is A Must Read For Everyone In Business!
"BE YOUR OWN BRAND" is a great book with a powerful premise. Instead of regurgitating all the old marketing themes about branding, David McNally and Karl Speak, uncover... Read more
Published on May 29 2002 by "jennifer_achievers"
5.0 out of 5 stars
Everyone should read this book
Be Your Own Brand is a great book that is a must read for anyone. This book illustrates the importance of determining and sticking to your personal values. Read more
Published on May 29 2002
4.0 out of 5 stars
Insightful and Practical
In my own career I have learned that to succeed I need to know how to market myself. I found this book to be extremely helpful in that regard. Read more
Published on April 28 2002 by Loretta Hoffmann
4.0 out of 5 stars
Be Your Own Brand cuts to the chase!!
Have you ever known someone who didn't match up to their press release and/or who wasn't the same person "off camera"? If so, read Be Your Own Brand. Read more
Published on Mar 24 2002 by "neil_schermitzler"
5.0 out of 5 stars
A Must Read!!!
Be Your Own Brand is a must read! The book illustrates the importance of identifying your core values in business and in life through a series of real-life stories. Read more
Published on Mar 21 2002
5.0 out of 5 stars
Be yourself and be your best
An extraordinary book. McNally and Speak see a brand as a relationship- you trust certain brands because you know instantly what they stand for. Read more
Published on Mar 19 2002 by M. Crowley
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