Be Your Own Brand (CL): Amazon.ca: Karl Speak, David McNally, Karl D Speak: Books

Product Description

The science of brand building is typically identified with business products and services, but this book explains how personal and professional relationships can also be seen -- and managed -- in this very practical light. The authors present "personal brand management" as a real-life tool that creates and reinforces strong, enduring relationships fueled by core values and beliefs. Readers will gain more effective ways to communicate, techniques to understand and build powerful relationships, and guidelines to help them stay on course as they continually refine and improve their relationships.

From the Publisher

From the author of the bestselling Even Eagles Need a Push and The Eagle's Secret, which have together sold more than 300,000 copies.
• Shows how to achieve as much career success as you desire, and as quickly and permanently as possible, while at the same time “holding onto your soul”
• Introduces a personal branding blueprint for success—in both work and life
• Provides strategies that any organization can use to improve the way it connects with customers and to more closely align its people's personal and professional values.
Be Your Own Brand is useful as both a personal and an organizational development tool. As a personal resource, Be Your Own Brand provides individuals with a powerful way to focus their thoughts and behaviors on creating important, distinctive relationships in every aspect of their professional and personal lives. As a business resource, it simultaneously helps employees better understand their organization’s brand strategy and more effectively align their own actions with it.

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Inside This Book (Learn More)

First Sentence
Ever get the feeling that people-even people who know you (or should know you) very well-just don't "get" you? Read the first page

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Concordance

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Customer Reviews

9 Reviews

5 star:		(6)
4 star:		(3)
3 star:		(0)
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Average Customer Review

4.7 out of 5 stars (9 customer reviews)

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5.0 out of 5 stars Daves review, Aug 27 2002

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Dave Reinhart (Minneapolis, MN) - See all my reviews

This review is from: Be Your Own Brand (CL) (Hardcover)

"I approached this book with great skepticism. Seeing myself as a brand was not appealing but the truth is we are all 'branded' in the eyes of others. What struck me immediately was the observation that people cannot see inside of me, they judge me by my actions. In the end I found the ideas in this book to be intriguing and compelling"

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4.0 out of 5 stars Be Your Own Brand, Jun 3 2002

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newt shoup - See all my reviews

This review is from: Be Your Own Brand (CL) (Hardcover)

This is one of the most valuable books I've read. It's very insightful concepts and ideas inspired me to go after some long-held career goals just by using my natural abilities. Thanks to the author, it's working!
Newt Shoup
Lansing, Michigan

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5.0 out of 5 stars This Is A Must Read For Everyone In Business!, May 29 2002

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"jennifer_achievers" - See all my reviews

This review is from: Be Your Own Brand (CL) (Hardcover)

"BE YOUR OWN BRAND" is a great book with a powerful premise. Instead of regurgitating all the old marketing themes about branding, David McNally and Karl Speak, uncover the fundamental truths. Creating a unique stand-alone identity requires a commitment to build special relationships - with yourself, your co-workers, your customers and the public. The authors make it easy to read and understand. In addition, there are lots of practical strategies that will inspire you to take action. This is a must read for everyone in business!

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Most recent customer reviews

5.0 out of 5 stars Everyone should read this book
Be Your Own Brand is a great book that is a must read for anyone. This book illustrates the importance of determining and sticking to your personal values. Read more

Published on May 29 2002

4.0 out of 5 stars Insightful and Practical
In my own career I have learned that to succeed I need to know how to market myself. I found this book to be extremely helpful in that regard. Read more

Published on April 28 2002 by Loretta Hoffmann