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Become the Brand of Choice Hardcover – Aug 15 2006

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Product Details

  • Hardcover: 312 pages
  • Publisher: Jaico Publishing House (Aug. 15 2006)
  • Language: English
  • ISBN-10: 8179923878
  • ISBN-13: 978-8179923870
  • Shipping Weight: 499 g

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Most Helpful Customer Reviews on (beta) 5 reviews
7 of 8 people found the following review helpful
This is an important book for any business or entrepreneur May 23 1999
By A Customer - Published on
Format: Paperback
Becoming the Brand of Choice is an important book for any large business, small business or entrepreneur. Jason Hartman's point about creating "clients for life," is ignored by too many in business. The hot new prospect or client is the hardest to sell. If you concentrate on the clients you already have through methods Jason emphasizes in the book (i.e. Customer Care, Collaboration, Consistancy, and Chain of Relationships) you not only get continuing business but attract new clients and customers. This is an important book and long needed on the market.
7 of 8 people found the following review helpful
A Solid Business Book Sept. 19 1999
By A Customer - Published on
Format: Paperback
Jason Hartman has done a great job outlining what it means to create a brand. He discusses techniques and tools used by both the business elite and celbrities to help build their "brands," and more importantly, he gives tips on how to apply these techniques in everyday life.
3 of 3 people found the following review helpful
A "must read" for every business owner! Aug. 30 2001
By A Customer - Published on
Format: Paperback
This book has been so instrumental in helping me grow my small business. I have actually used some of the techniques suggested in the book and they have produced results! This is a "must read" for every business owner. I highly recommend this book to anyone that is looking for new and creative ideas that will increase their company's profits!
7 of 10 people found the following review helpful
This book is the BEST reading material I have seen in years. Sept. 23 1999
By A Customer - Published on
Format: Paperback
I am thoroughly convinced that Jason is a Sales genius. He puts his ideas and principles in simple easy to read concepts that you can run with at a moments notice. He makes "Selling" an art and makes you realize that focusing on how to generate long term business is the key to that art. I will be using his philosophy every single day and I am absolutely positive that I will be a tremendous success in my position in Title Sales. I can't wait for his next book as I will be the first one to buy it!!!
1 of 2 people found the following review helpful
excellent and informative - a must read for businesspeople May 23 1999
By J. Dang - Published on
Format: Paperback Verified Purchase
This book is full of very informative information and is a "must-read" for all businesspeople. It is part "common sense" and part "cutting edge" information for all marketers. If you want to improve your business and sales skills, this will move you in the right direction !
Mel Dang Real Estate Broker