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Become the Brand of Choice [Hardcover]

Jason Hartman

Price: CDN$ 82.82 & FREE Shipping. Details
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Book Description

Aug. 15 2006
Why take the time for building relationships rather than chasing those hot, new leads? Because you'll make more money, consistently, over timeand enjoy doing it!...This is a book for everyone in business and for every type of business.

Creating "clients for life" is a proven way to increase your bottom line. Say good-bye to unpredictable income. Relationship marketing gives you all the control you want and the profits you deservein less time. Harness the power and potential of this people-centered approach to build you and your business into the brand of choice.

You'll learn how to:
* Double your profit in half the time by shifting one primary focus
* Move beyond the stress and instability of "roller coaster" income
* Create customers who are your best sales force
* Tap into the most neglected source of loyal clients
* Use the media to your advantage; avoiding common marketing mistakes
* Guarantee yourself reasonable work hours and more vacation time
* Establish loyalty programs to win customers for life
* Use AutoMagic marketing - the trend of the future!
* Create brand identity and brand equity for your business
* Become a celebrity in your field
* Use power networking like you've never used it before!
* Have customers chase you, your product/service

--This text refers to an out of print or unavailable edition of this title.

Product Details

  • Hardcover: 312 pages
  • Publisher: Jaico Publishing House (Aug. 15 2006)
  • Language: English
  • ISBN-10: 8179923878
  • ISBN-13: 978-8179923870
  • Shipping Weight: 499 g

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Customer Reviews

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.8 out of 5 stars  5 reviews
7 of 8 people found the following review helpful
5.0 out of 5 stars This is an important book for any business or entrepreneur May 23 1999
By A Customer - Published on Amazon.com
Becoming the Brand of Choice is an important book for any large business, small business or entrepreneur. Jason Hartman's point about creating "clients for life," is ignored by too many in business. The hot new prospect or client is the hardest to sell. If you concentrate on the clients you already have through methods Jason emphasizes in the book (i.e. Customer Care, Collaboration, Consistancy, and Chain of Relationships) you not only get continuing business but attract new clients and customers. This is an important book and long needed on the market.
7 of 8 people found the following review helpful
4.0 out of 5 stars A Solid Business Book Sept. 19 1999
By A Customer - Published on Amazon.com
Jason Hartman has done a great job outlining what it means to create a brand. He discusses techniques and tools used by both the business elite and celbrities to help build their "brands," and more importantly, he gives tips on how to apply these techniques in everyday life.
3 of 3 people found the following review helpful
5.0 out of 5 stars A "must read" for every business owner! Aug. 30 2001
By A Customer - Published on Amazon.com
This book has been so instrumental in helping me grow my small business. I have actually used some of the techniques suggested in the book and they have produced results! This is a "must read" for every business owner. I highly recommend this book to anyone that is looking for new and creative ideas that will increase their company's profits!
7 of 10 people found the following review helpful
5.0 out of 5 stars This book is the BEST reading material I have seen in years. Sept. 23 1999
By A Customer - Published on Amazon.com
I am thoroughly convinced that Jason is a Sales genius. He puts his ideas and principles in simple easy to read concepts that you can run with at a moments notice. He makes "Selling" an art and makes you realize that focusing on how to generate long term business is the key to that art. I will be using his philosophy every single day and I am absolutely positive that I will be a tremendous success in my position in Title Sales. I can't wait for his next book as I will be the first one to buy it!!!
1 of 2 people found the following review helpful
5.0 out of 5 stars excellent and informative - a must read for businesspeople May 23 1999
By J. Dang - Published on Amazon.com
Format:Paperback|Verified Purchase
This book is full of very informative information and is a "must-read" for all businesspeople. It is part "common sense" and part "cutting edge" information for all marketers. If you want to improve your business and sales skills, this will move you in the right direction !
Mel Dang Real Estate Broker

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