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Becoming a Graphic Designer: A Guide to Careers in Design, 2nd Edition
 
 
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Becoming a Graphic Designer: A Guide to Careers in Design, 2nd Edition [Paperback]

Steven D. Heller (Author), Teresa Fernandes (Author)
4.7 out of 5 stars  See all reviews (10 customer reviews)

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Becoming a Graphic Designer: A Guide to Careers in Design Becoming a Graphic Designer: A Guide to Careers in Design 5.0 out of 5 stars (2)
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Book Description

Up-to-date profiles of today's career opportunities in graphic design-a new edition of the successful guide

This user-friendly guide offers a clear and comprehensive review of the types of careers available to today's graphic designers. Drawing on years of experience at the top of the field, Steven Heller covers the major design industries-from architecture and industrial design to television, film, and publishing-as well as advertising, corporate, editorial, and other key design disciplines. This edition has been fully updated to address the latest developments in the field, including the evolving digital design disciplines that are creating some of today's hottest job opportunities. Complete with dozens of interviews with leading graphic designers and more than 600 striking illustrations, Becoming a Graphic Designer is an invaluable resource for anyone interested in launching-or revitalizing-a graphic design career.

From the Inside Flap

Becoming a Graphic Designer provides a comprehensive survey of the graphic design market, including complete coverage of print and electronic media and the evolving digital design disciplines that offer today’s most sought-after jobs. This visual guide has more than 600 striking illustrations and features the latest mate-rial on interactive design, information design, motion, and more.

Drawing on years of experience in the business, veteran designers Steven Heller and Teresa Fernandes cover everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. They profile major industries employing graphic designers and explore advertising, corporate, editorial, and other key design disciplines.

The major industries covered here include architecture, interactive design, television and film design, publishing, and more. Dozens of up-front interviews with leading graphic designers let you see how companies such as Wired magazine, Martha Stewart Living magazine, and MTV hire and work with employees. These inside perspectives offer invaluable real-world insights on what different industries and positions are really like. And a resource guide to design publications and organizations points the way to further information and guidance.

Complete with easy-to-use, compact sections, useful sidebars, and sample design pieces, this outstanding guide is invaluable for anyone interested in launching or developing a career in graphic design.

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I remember being starved for visual stimuli, even before I knew what that meant. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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10 Reviews
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4.7 out of 5 stars (10 customer reviews)
 
 
 
 
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5.0 out of 5 stars good book for students, Jan 28 2003
This review is from: Becoming a Graphic Designer: A Guide to Careers in Design, 2nd Edition (Paperback)
This book is a good overview of what it means to be a graphic designer. It goes through the different areas of design, and different job positions.
Everything you need to know about the design world is in this book.
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5.0 out of 5 stars good book for students, Jan 28 2003
This review is from: Becoming a Graphic Designer: A Guide to Careers in Design, 2nd Edition (Paperback)
This book is a good overview of what it means to be a graphic designer. It goes through the different areas of design, and different job positions.
Everything you need to know about the design world is in this book.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


4.0 out of 5 stars Somewhat vexing, but a nice casual browse nonetheless, Dec 6 2002
This review is from: Becoming a Graphic Designer: A Guide to Careers in Design, 2nd Edition (Paperback)
There is a lot of good to be said for this book. But the thing that jumps out and slaps me in the face, right off, maybe because I have dealt with new design students and new professionals for the past several years, is a few dumb comments such as "If you are going to be a good designer, fine. If you aren't don't bother. The field is full of mediocre talents as it is."

And how, pray tell, does one know whether one is going to "be good" during the first year of ones study? --Or even during the first few years of ones professional practice, when sweeping out the place may be included in your job description, and hands-on real world work may come your way slowly and in small discreet bits? And doesn't every creative person at one point or another question the worth and validity of what he or she is doing, EVEN after recognition has started rolling in and they understand that their work is generally perceived by their peers as good? Further, I would ask whether everyone HAS to be a Saul Bass or a Neville Brody. Isn't design a broad enough field to encompass the work of those with less Olympian ambition? Comments such as the one above are relatively few and far between, to be certain. But where on earth was the editor when pompous uninsightful stuff like this flew in under the radar? Although the sheer snideness of the comment may make many jaded pros cheer, I have to wonder what useable information this kind of comment contains for the neophyte at whom the book is supposedly aimed? --To show that a lot of jaded pros have a really bad attitude?

I do not favor the Pollyanna view whether we are talking art or careers. But I believe it is impossible to know how you will fare at something before you have been doing it a while. Thinking otherwise --for example, that a teacher in a design 101 class can tell you whether you are "any good" (and I have seen or heard about many students asking this very question)-- just intimidates and discourages people from being brave enough to give the life that they would see for themselves a try. To me, that is way too limiting.

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