“…This non-nonsense book covers every conceivable aspect of the personal-training industry…straightforward, informative and easy to read…” (Muscle & Fitness, March 2005)
From the Back Cover
Find out what it takes to be certified
Find your training niche and make money
Want to be a personal trainer or improve your existing practice? This fun, practical guide gives you the tools to manage your business; design and conduct professional, effective workouts; and advance your client to the next level. Youll find savvy tips on choosing the right certification for you, marketing your business, and obtaining the best equipment and support.
The Dummies Way
- Explanations in plain English
- "Get in, get out" information
- Icons and other navigational aids
- Tear-out cheat sheet
- Top ten lists
- A dash of humor and fun
Discover how to:
- Study for certification exams
- Attract, keep, and motivate clients
- Manage legal issues and tax planning
- Interview, hire, and manage employees
- Expand your services
About the Author
Melyssa St. Michael: Melyssa St. Michael is a certified personal trainer and certified nutrition consultant. She was named one of the top 40 entrepreneurs under age 40 by Baltimore Magazine in 2001. Setting out to “raise the bar” in the personal-training industry, Melyssa founded her first personaltraining company in February 1995. She rapidly expanded her business into a thriving entity with over 2,000 clients, a 3,000-square-foot state-of-the-art personal-training/nutrition facility, and a staff of ten full-time trainers. Currently, Melyssa consults within the fitness industry and is a renowned fitness expert appearing on national news channels, including CNN, CBS, NBC, and ABC. She has been interviewed by such publications as the Los Angeles Times, U.S. News & World Report, SHAPE, Muscle & Fitness, and the Sunday Times (London).
Linda Formichelli: Linda Formichelli is a freelance health and fitness writer who lives in Massachusetts with her writer husband and two cats. She is the co-author of The Renegade Writer: A Totally Unconventional Guide to Freelance Writing Success. She’s a karate enthusiast (okay, she’s a karate freak) who enjoys sipping port and reading weighty tomes (okay, it’s lemonade and Archie comics). Linda has an M.A. from U.C. Berkeley in a subject completely unrelated to writing.