002864283X.ld
How to Become a Recognized Authority in Your Field-In 60 Days or Less!
There are dozens of books on public relations, self promotion, and publicity—but no books that focus on positioning an individual as the recognized authority in his or her field.
The author is a living example of someone who has become a recognized expert in his field through the very advice he covers in this book.
Leading the Pack uses both the authors personal experiences in becoming an expert in his field as well as examples of well-known figures who have obtained "leader" status. Leading the Pack is the first book to show the average practitioner in any field how, through a deliberate plan of self-promotion, they too can quickly elevate themselves to expert status-and become the preferred source of advice and service in their market, and eliminate the need to make cold calls and do the selling ordinary vendors do. The book is based on both the authors personal experience in becoming the recognized leader in his niche (direct marketing) as well as case histories of others who have established "leader" status using the methods outlined in the book. Examples include Robert C. Parker (desktop publishing), Tony Robbins (peak performance), Jakob Neilsen (Web usability), Seth Godin (permission marketing), Peter Drucker (management), and Martha Stewart (entertaining at home).
Robert W. Bly became a self-made millionaire, without selling, marketing, or going on prospect meetings, ever. He has achieved this by positioning himself as an expert in a small niche field- direct mail copywriting. He is the author of over 50 books, including Selling Your Services, (Henry Holt & Co.), The Complete Idiots Guide® to Direct Marketing , (Alpha Books), The Six-Figure Consultant (Dearborn), and Getting Started as a Speaker, Training or Seminar Consultant (Wiley). His articles have appeared in Direct Marketing, Business Marketing, Direct, Writers Digest, and Cosmopolitan . Bob has taught marketing abd writing at New York University and he has appeared on dozens of radio and TV shows including CNBC and Hard Copy.
002864283X
How to Become a Recognized Authority in Your Field-In 60 Days or Less!
There are dozens of books on public relations, self promotion, and publicity—but no books that focus on positioning an individual as the recognized authority in his or her field.
The author is a living example of someone who has become a recognized expert in his field through the very advice he covers in this book.
Leading the Pack uses both the authors personal experiences in becoming an expert in his field as well as examples of well-known figures who have obtained "leader" status. Leading the Pack is the first book to show the average practitioner in any field how, through a deliberate plan of self-promotion, they too can quickly elevate themselves to expert status-and become the preferred source of advice and service in their market, and eliminate the need to make cold calls and do the selling ordinary vendors do. The book is based on both the authors personal experience in becoming the recognized leader in his niche (direct marketing) as well as case histories of others who have established "leader" status using the methods outlined in the book. Examples include Robert C. Parker (desktop publishing), Tony Robbins (peak performance), Jakob Neilsen (Web usability), Seth Godin (permission marketing), Peter Drucker (management), and Martha Stewart (entertaining at home).
Robert W. Bly became a self-made millionaire, without selling, marketing, or going on prospect meetings, ever. He has achieved this by positioning himself as an expert in a small niche field- direct mail copywriting. He is the author of over 50 books, including Selling Your Services, (Henry Holt & Co.), The Complete Idiots Guide® to Direct Marketing , (Alpha Books), The Six-Figure Consultant (Dearborn), and Getting Started as a Speaker, Training or Seminar Consultant (Wiley). His articles have appeared in Direct Marketing, Business Marketing, Direct, Writers Digest, and Cosmopolitan . Bob has taught marketing abd writing at New York University and he has appeared on dozens of radio and TV shows including CNBC and Hard Copy.
002864283X
