|
||||||||||||||||||
|
||||||||||||||||||
|
||||||||||||||||||
Frequently Bought Together
Product Details
|
Product Description
Book Description
Before and After magazine's focus on clarity, simplicity, and elegance has won it legions of fans--fans who will welcome this second volume of the definitive Before and After Page Design by John McWade. Truly an icon of the graphic design community, his insistence on approaching design not as mere decoration but as an essential form of communication is vividly apparent in this cohesive primer on page design and layout. And you could not hope for a better, more qualified teacher. McWade shows readers how to arrange and present information using today's powerful graphics tools. Readers will learn how to design single-page and multi-page documents, brochures, and ads; why one typeface works better than another; and much more. Best of all, they'll discover how to think visually transforming the images in their heads into something that communicates effectively on the page.
About the Author
Designer, teacher, and author John McWade has been at the forefront of the graphic design and desktop publishing worlds for several decades. The very first beta user of the desktop publishing program Aldus PageMaker, he went on to found the first desktop publishing company, PageLab, to take advantage of the new tools. With his partner Gaye McWade, he founded the acclaimed Before and After magazine.
Inside This Book
(Learn More)
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most helpful customer reviews
5.0 out of 5 stars
This is an excellent book,
By Juanita R. Violini "Almanac of the Infamous, ... (Canadian Rockies) - See all my reviews (REAL NAME)
This review is from: Before & After: How to Design Cool Stuff (Paperback)
Just like taking a class but cheaper. I learned a ton of stuff from this book and my design capabilities and artwork improved immensely because of it. Highly recommended.
5.0 out of 5 stars
Excellent Design Reference,
By Ava (Toronto) - See all my reviews
This review is from: Before & After: How to Design Cool Stuff (Paperback)
This book is filled with great ideas for designing anything from print ads and brochures to web pages.The designs are simple, effective and very beautiful. Easy-to-follow and complete steps make it simple to follow and fun to read.
Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.8 out of 5 stars (28 customer reviews) 16 of 16 people found the following review helpful
5.0 out of 5 stars
Don't judge this book by its cover,
By Albert Mitchell - Published on Amazon.com
This review is from: Before & After: How to Design Cool Stuff (Paperback)
Almost didn't buy this book because the title and cover are honestly a little lame. However, I'm really glad I did buy it. The book should be called something like "Practical Design Principles" or "Design by Example", Ok those are lame too. Anyway, my point is this is more than just how to design cool stuff. This book gives you a nice overview of really important design principles in an easy to read, entertaining and approachable manner. It's chock full of real world examples that perfectly illustrate each concept.
14 of 14 people found the following review helpful
5.0 out of 5 stars
Read it to Learn and Keep it for Use,
By Hartley J. Jackson - Published on Amazon.com
This review is from: Before & After: How to Design Cool Stuff (Paperback)
"Before and After How to Design Cool Stuff" explains good design with many illustrations and just enough words. At first you are impressed by the many illustrations and pictures. Then you appreciate the short paragraphs of insightful text.I like this book because it involves you in the decisions. The first part of the book explains the knowledge you need to be able to really see and use graphic elements. It begins with designing without rulers and the empty page. It explains how to use color. It makes sense out of understanding typographic characters and fitting type styles to your design. An example of how the book involves you is "How to find the perfect color." It begins with finding the colors in a photograph. It ends with a discussion of five different color choice designs with good reasons why the customer might chose any one of them I like this book because it shows creative methods you can use. The second part of "Before & After How to Design Cool Stuff" is about techniques such as getting several images out of one photo, putting the reader's eye where you want it, and combining photos and captions to tell your story. It includes techniques you can use to create unique covers and pages, business cards and a post card, or even a web site or a welcome page. I also like the projects that make up the third part. These projects show the evolution from the idea or product that existed before to the designs that result after. These projects can help you to design a theme, a story-style brochure, a pocket size brochure, a panoramic booklet, a web site, or a presentation. Read "Before & After How to Design Cool Stuff" for an overview of, and an appreciation for, the ideas and techniques that are in it. Then, when you are about to begin your next project, refer to this book. 9 of 10 people found the following review helpful
5.0 out of 5 stars
Awesome, but if you subscribe to B&A, beware.,
By Daniel J. Winters - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: Before & After: How to Design Cool Stuff (Paperback)
This is an awesome book with lots of good information, however if you subscribe to Before & After, you may see some things in this book you have already read in their articles. None-the-less a very good book for any graphic designer's library.
|
|
Listmania!
|
|
Look for similar items by category
Look for similar items by subject
Feedback
Would you like to update product info or give feedback on images?
|
