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Product Description
Product Description
As the founder of the very first desktop publishing company (PageLab) and the publisher of Before and After magazine, John McWade knows graphics. He also knows business–and the depth of that knowledge comes through in every page of this handsome primer on creating effective business graphics! In these pages, a master of the medium shows you how to use today's tools to create business graphics that communicate your business's identity in a variety of forms. From creating charts, graphs, calendars, and maps to designing newsletters, creating various types of stationery, coming up with an identity, using photos to convey a message, and creating gift certificates, Yellow Pages ads, coupons, forms, and more, this elegantly designed volume shows you how to present your business to the world graphically. Best of all, you'll discover how to think visually–ensuring that your perceptions of your business are the world's perception of your business through the effective use of business graphics.
About the Author
Designer, teacher, and author John McWade has been at the forefront of the graphic design and desktop publishing worlds for several decades. As the first beta user of the desktop publishing program PageMaker, John went on to found the first desktop publishing company, PageLab, to take advantage of the new tools. With his partner Gaye McWade, he founded Before and After magazine. He is also the author of Before and After Page Design from Peachpit Press.
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Most helpful customer reviews
1 of 1 people found the following review helpful:
4.0 out of 5 stars
A great resource,
By Manny Peters "Manny" (New Brunswick, Canada) - See all my reviews
Ce commentaire est de: Before and After Graphics for Business (Paperback)
I really enjoyed this book. While it might not dig deeply into heavy design theory, it does offer a great deal of substance that will help budding designers get a firm grasp of basic and intermediate concepts that will undoubtedly help them grow.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Before and After Books are great for designers and non.,
By
Ce commentaire est de: Before and After Graphics for Business (Paperback)
Another excellent book from John McWade. Before and After Graphics for Business provides easily understood and followed ideas for greatly improving the look of all sorts of business documents, newsletters and more.
Great for graphic designers to get a quick review and steal some great layouts! Great for non-designers who want to improve the look of their businesses forms, stationary and more. Easy to understand and beautiful to look at. I would recommend this book to anyone with an interest in making their businesses paperwork look smarter, more professional and readable.
4.0 out of 5 stars
A great resource for ANY business,
By
Ce commentaire est de: Before and After Graphics for Business (Paperback)
Before & After is one of my favorite design magazines. The project examples, step-by-step guidelines and practical articles have always been excellent resources for designers of all education and experiences levels. With Graphics for Business, author, designer and teacher John McWade teaches the reader how to make their business look great. The book is not logo or corporate identity specific. In addition to logo design, McWade covers the creation of newsletters, stationery, sales pieces and forms, and charts, reports, calendars and maps. Still, the logo and identity section of the book (44 pages of the volume) explains logos very well and provides great examples of how to design lettermarks, wordmarks, monograms, ligatures and other forms of identities. Playing with type, words, shapes and illustrative elements are all presented in fun and well-illustrated manner. The book will be a great addition to the design library of anyone interested in producing a strong image for their business, or that of a client. - Jeff Fisher, writer of bLog-oMotives and the "Logo Notions" column at CreativeLatitude.com
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