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Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition [Paperback]

Cristian Darie , Emilian Balanescu

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Book Description

Feb. 25 2008 1590598644 978-1590598641 2

Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition covers every step of the design and building process involved in creating powerful, extendable e–commerce web sites. Based around a real–world example involving a web site selling t–shirts, you’ll learn how to create and manage a product catalog, build and integrate a shopping cart, and process customer accounts and PayPal/credit card transactions.

With the e–commerce framework in place, authors Emilian Balanescu and Cristian Darie show you how to integrate advanced features sure to set your web site apart from the competition. You’ll learn how to expand your catalog using Amazon Web Services, optimize the web site for the search engines, and take advantage of Ajax to build an even more user–friendly shopping cart.

Other highlights:

  • The authors show you how to build a complex, extendable e–commerce web site using sound development practices.
  • This second edition has been updated to take advantage of a more flexible templating system, and new chapters cover Ajax integration and search engine optimization.
  • The text goes beyond basic product and customer management, showing you how to integrate product reviews, process payments using both credit cards and PayPal, and expand your web site catalog using third–party services such as Amazons affiliate program.


What you’ll learn

  • Build an extensible e–commerce web site using sound development techniques.
  • Increase sales through proven techniques such as cross–selling, upselling, and enhancing customer service offerings.
  • Expand your product and service offerings by integrating with reseller programs such as Amazon Affiliates via XML web services.
  • Take advantage of search engine optimization techniques to make your web site more easy to find.


Who is this book for?

This book was written for individuals seeking to build e–commerce web sites using the PHP language and MySQL database.


About the Apress Beginning Series

The Beginning series from Apress is the right choice to get the information you need to land that crucial entry–level job. These books will teach you a standard and important technology from the ground up because they are explicitly designed to take you from “novice to professional.” You’ll start your journey by seeing what you need to know—but without needless theory and filler. You’ll build your skill set by learning how to put together real–world projects step by step. So whether your goal is your next career challenge or a new learning opportunity, the Beginning series from Apress will take you there—it is your trusted guide through unfamiliar territory!



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Product Description

About the Author

Cristian Darie is a software engineer with experience in a wide range of modern technologies, and the author of numerous books, including his popular ASP.NET C# E-Commerce tutorial, his AJAX and PHP tutorial, and his SEO tutorial for PHP developers. Cristian is studying distributed application architectures for his PhD, and is getting involved with various commercial and research projects. When not planning to buy Google, he enjoys his bit of social life. If you want to say "Hi," you can reach Cristian through his personal website, http://www.cristiandarie.ro.

Emilian Balanescu is a programmer experienced in many technologies, such as PHP, Java, .NET, PostgreSQL, MySQL, and MS SQL Server. He currently works as a Wireless Network Administrator at accessNET International S.A. Romania, a company that provides fixed wireless access services operating a point-to-multipoint digital radio communication network with national coverage. You can reach Emilian at www.emilianbalanescu.ro.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Amazon.com: 3.7 out of 5 stars  26 reviews
20 of 21 people found the following review helpful
4.0 out of 5 stars Challenging but worth the effort April 23 2009
By Z. Werner - Published on Amazon.com
Format:Paperback
I have recently completed reading this book in its entirety. First, here's what I liked about this book. This book is a wonderful presentation of how to build an e-commerce site from start to finish. It touches on nearly all the major considerations you are faced with when developing an e-commerce site and the author uses sound coding practices throughout the book. The major topics readers will be interested in are creating shopping carts, search functionality, content management system, and the ordering system. I especially appreciated how SEO was integrated into this book and how AJAX was used to enhance some features. Another important aspect was its coverage of the many ways to accept online payments which are presented throughout the book. When I e-mailed Cristian a question regarding this book he replied promptly.

Here's what I disliked about this book. This book is not a beginning PHP book and it's not a beginning MySQL book like the title might suggest. It is a beginning e-commerce book and readers are expected to be familiar with both PHP and MySQL. It is also assumed that you are familiar with OOP and the smarty templating engine. For people not familiar with smarty this might be a little intimidating. Smarty is actually fairly straight forward but you might need to visit [...] for a crash course. Help is given to set up your working environment and the authors do get you started down the right path with smarty.

I certainly did not like the writing style of this book. Most chapters start out with objectives quickly followed by numerous pages of code. This section of code is followed by a paragraph, entitled what just happened, which loosely describes what the code does but not how the code works. This same process is repeated until the end of the chapter. All of the code is commented well but it's up to you the reader to understand what's going on. I would have preferred if a little more time was spent describing the concepts being used. I get the feeling the authors were trying to cram this book into 700 pages out of fear of having a 1000 plus page book. Personally I wouldn't have minded if it were that long. On the flip side this did force me to really focus and understand what I was reading and not just "follow along".

Lastly, I did not like that this book did not also cover macs. There are only a handful of changes that need to be made to make this work on a mac however if you are not familiar with developing PHP sites on a mac you could easily get hung up on one of these simple problems.

Considering my dislikes you might be surprised that I didn't rate this book lower, but a walked away having learned so much I had to give this book at least four stars. This book is challenging but well worth every page.

As for critics that claimed this book is "impossible" or that "the code doesn't work" or that "the author won't respond" don't believe it. This book is challenging but as long as you stay focused and follow the book closely there should be no problems and yes the author did respond to my questions.
10 of 10 people found the following review helpful
5.0 out of 5 stars A very good book for ecommerce, but definitely not a beginner's book Aug. 18 2008
By Rangel A. Spasov - Published on Amazon.com
Format:Paperback
The book offers great insight for building the basis of a professional, scalable ecommerce system. The code is well explained, but only if you already have decent knowledge of PHP. My only complaint is the book's structure. For example, usually a chapter begins by fully creating all the database stored procedures and the data tier, then goes to the business tier, and finally explains the presentation stuff (the book uses the Smarty template engine). In my opinion it would be better if it was organized by functionality rather that application layers. It makes the book less logical and requires a little bit of getting used to.
3 of 3 people found the following review helpful
1.0 out of 5 stars Be careful if you are on a windows based machine! Feb. 9 2010
By M. McMaster - Published on Amazon.com
Format:Paperback|Verified Purchase
Be very careful with this book if you are on a windows based machine. There is a PHP bug noted on page 150. Unfortunately, no reliable fix or work around is noted anywhere. The fix noted on the errata sheet does not help the matter. Furthermore, there are many forums discussing the problem, but none of them offer a viable solution. The book could be worth four stars if this problem were actually addressed. The author new about the problem, but failed to offer a viable solution to people working on a windows based machine. All they had to do was create a different approach to making multiple queries to the database. What a disappointment.
2 of 2 people found the following review helpful
4.0 out of 5 stars It is not for HTML beginners Feb. 3 2009
By Timurid - Published on Amazon.com
Format:Paperback
I can't really criticize a lot on this book. I am only on chapter 3 starting 4 today. This book requires some sort of programming knowledge, which suited me. So if you haven't developed any websites I wouldn't suggest it.

Mr. Darie makes you use smarty templates and yahoo table builder, which kind of upset me because I was hoping to see everything made from scratch without 3rd party engines and such.

Bottom line. This book needs a lot of dedication and time. It does teach you a lot of stuff, assuming you know the basics of programming.

Highly recommend for experienced programmers.
1 of 1 people found the following review helpful
4.0 out of 5 stars Good book (but not for beginner) June 11 2009
By Dyn - Published on Amazon.com
Format:Paperback
Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition (Beginning: From Novice to Professional)

I'm an ASP.NET/C# developer, living in Microsoft world. I got tough time at very beginning to understand fully about PHP, Smarty, etc. So, I took a crash training about PHP/MySQL by reading "Beginning PHP and MySQL: From Novice to Professional". After that, things were getting much better.
The book itself is really good. I like its gradual approach from beginning to end, from front to back, about the developement of an e-commerce web site.

The only thing missing is about reporting. With decade experience of report development (although not in e-commerce field), I think reporting is an important functionality for e-commerce.

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