From the Inside Flap
In Behind the Scenes in Advertising, Jeremy Bullmore draws on over forty years of experience in the advertising trade to provide revealing insights into the world of advertising and marketing. The book collects together features written by Jeremy Bullmore that originally appeared in the trade press or were delivered as speeches to the advertising community. The principal sections of the book consist of thoughts and speculations about the nature of advertising, what it does and how it works. In between these sections are insights of a rather different nature, which amusingly describe what it is really like to work in an advertising agency.
Following widespread acclaim for the first edition, the book has no been fully updated and expanded. This new bumper edition of Behind the Scenes in Advertising retains almost all the classic pieces from the original edition with over seventy pages of new material.
Entertaining, wry and profound, this expanded edition of Behind the Scenes in Advertising will both instruct and delight anybody involved in the business of advertising or marketing.
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