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Behind the Scenes in Advertising: Bull, More Bull Paperback – Feb 24 2003


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Product Details

  • Paperback: 320 pages
  • Publisher: World Advertising Research Center; 3rd Revised edition edition (Feb. 24 2003)
  • Language: English
  • ISBN-10: 1841161322
  • ISBN-13: 978-1841161327
  • Product Dimensions: 24 x 17.2 x 2.2 cm
  • Shipping Weight: 680 g
  • Amazon Bestsellers Rank: #2,566,503 in Books (See Top 100 in Books)


Inside This Book (Learn More)
First Sentence
Most discussion about advertising's social and economic effect is conducted as though all advertising is designed, almost conspiratorially, to have a unidirectional influence. Read the first page
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