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Behind the Scenes in Advertising: Bull, More Bull Paperback – Feb 24 2003

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Product Details

  • Paperback: 320 pages
  • Publisher: World Advertising Research Center; 3rd Revised edition edition (Feb. 24 2003)
  • Language: English
  • ISBN-10: 1841161322
  • ISBN-13: 978-1841161327
  • Product Dimensions: 24 x 17.2 x 2.2 cm
  • Shipping Weight: 680 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #3,243,162 in Books (See Top 100 in Books)
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Product Description

From the Inside Flap

In Behind the Scenes in Advertising, Jeremy Bullmore draws on over forty years of experience in the advertising trade to provide revealing insights into the world of advertising and marketing. The book collects together features written by Jeremy Bullmore that originally appeared in the trade press or were delivered as speeches to the advertising community. The principal sections of the book consist of thoughts and speculations about the nature of advertising, what it does and how it works. In between these sections are insights of a rather different nature, which amusingly describe what it is really like to work in an advertising agency.

Following widespread acclaim for the first edition, the book has no been fully updated and expanded. This new bumper edition of Behind the Scenes in Advertising retains almost all the classic pieces from the original edition with over seventy pages of new material.

Entertaining, wry and profound, this expanded edition of Behind the Scenes in Advertising will both instruct and delight anybody involved in the business of advertising or marketing. --This text refers to the Hardcover edition.

Inside This Book

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First Sentence
Most discussion about advertising's social and economic effect is conducted as though all advertising is designed, almost conspiratorially, to have a unidirectional influence. Read the first page
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