- Hardcover: 200 pages
- Publisher: NTC Publications (Sep 30 1991)
- Language: English
- ISBN-10: 1870562569
- ISBN-13: 978-1870562560
- Product Dimensions: 23.6 x 16 x 2.3 cm
- Shipping Weight: 522 g
- Amazon Bestsellers Rank: #1,032,377 in Books (See Top 100 in Books)
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Product Description
From the Inside Flap
In Behind the Scenes in Advertising, Jeremy Bullmore draws on over forty years of experience in the advertising trade to provide revealing insights into the world of advertising and marketing. The book collects together features written by Jeremy Bullmore that originally appeared in the trade press or were delivered as speeches to the advertising community. The principal sections of the book consist of thoughts and speculations about the nature of advertising, what it does and how it works. In between these sections are insights of a rather different nature, which amusingly describe what it is really like to work in an advertising agency.
Following widespread acclaim for the first edition, the book has no been fully updated and expanded. This new bumper edition of Behind the Scenes in Advertising retains almost all the classic pieces from the original edition with over seventy pages of new material.
Entertaining, wry and profound, this expanded edition of Behind the Scenes in Advertising will both instruct and delight anybody involved in the business of advertising or marketing. --This text refers to an alternate Hardcover edition.
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First Sentence
Most discussion about advertising's social and economic effect is conducted as though all advertising is designed, almost conspiratorially, to have a unidirectional influence. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Most discussion about advertising's social and economic effect is conducted as though all advertising is designed, almost conspiratorially, to have a unidirectional influence. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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5.0 out of 5 stars (2 customer reviews)
1 of 1 people found the following review helpful
5.0 out of 5 stars
A book of instruction and delight., Dec 10 1998
By Alan Brew (abrew@addison.com) - Published on Amazon.com
This review is from: Behind the Scenes in Advertising (Hardcover)
A good book is one that is written well by someone who has something interesting and original to say. The cumulative wisdom and insight of a genuinely creative mind marks Jeremy Bullmore out as an original thinker, not just about advertising, but life in business. A book such as this can only be written by someone who has made the journey, learned from the road and looked back in enlightenment. Jeremy Bullmore has that kind of perspective and it comes through beautifully in his writing in a highly entertaining way. I read this book on a flight from London to Chicago. When I arrived in Chicago I felt I just had six hours with a great conversationalist who made advertising effortlessly interesting. Many have tried but, for me, David Ogilvy is the only other person who has ever achieved that in a book.
1 of 1 people found the following review helpful
5.0 out of 5 stars
Inspiration & fun from archbishop of the advertising flock, Aug 22 1998
By Barrie Staniford at gannet@tinet.ie - Published on Amazon.com
This review is from: Behind the Scenes in Advertising (Hardcover)
Jeremy Bullmore tells us what advertising is really about & what advertisements should try to do. Sound dry? Oh no, not this book. On every facet of the trade the leaps & bounds of a brilliant mind make you chuckle, and think hard. Bullmore the man shines out from every chapter with spot-on illustrations & very funny anecdotes. It's like being at a series of personal tutorials. Try saying something moderately silly about advertising to him and he twinkles indulgently before demurring. He is a tolerant man. Say something stupid, un-thought-through and two beady eyes flick before his gentle correction. But make the mistake of underestimating the worth of advertising, of the trade's role at the heart of commerce, or even worse, pass unfair comment on a co-practitioner, then a flashed gamma glare and merciless direct hit will send anyone down in flames. "Behind the Scenes" shows you why Jeremy Bullmore is the most respected, indeed, notwhithstanding his grimace of embarrassment, the best-loved man in a trade that will never get its desserts. So are there no critical opportunities in this book for nit-pickers & loop-holers? I guess there will be some. But even the most determined of old adversaries will struggle to deny the great value of Bullmore's learning and his never-waning willingness to share it. The Reverend quietly sayeth: "Yet listen, ye Unbelievers". This compilation shows he has been proving his points in the most civilised of fashions, for over 40 years.
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