"I can sum up Behind the Shutter in one word RELEVANT. Not only is it a brilliant blueprint of how to design a successful photography business, it is packed full of inspiring world class photography as well." —Damon Tucci, author, Tucci and Usmani's The Business of Photography
"[This book] aids photographers in building a wedding photography business. [It] explains business basics, including business and marketing plans, metrics, and pricing; finding clients at bridal shows; marketing to brides on Facebook, Twitter, blogs, websites, and more." —www.BookNews.com
About the Author
Sal Cincotta is a professional photographer who has used his business school education and real-world experience from companies such as Procter & Gamble and Microsoft to grow his studio from a start-up to a million-dollar business in just four years. He lives in O'Fallon, Illinois.