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Behind the Shutter: The Digital Wedding Photographer's Guide to Financial Success Paperback – Nov 1 2011

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Product Details

  • Paperback: 158 pages
  • Publisher: Amherst Media (Nov. 1 2011)
  • Language: English
  • ISBN-10: 1608952649
  • ISBN-13: 978-1608952649
  • Product Dimensions: 18.8 x 1.3 x 24.9 cm
  • Shipping Weight: 499 g
  • Amazon Bestsellers Rank: #1,113,636 in Books (See Top 100 in Books)

Product Description


"I can sum up Behind the Shutter in one word RELEVANT. Not only is it a brilliant blueprint of how to design a successful photography business, it is packed full of inspiring world class photography as well." —Damon Tucci, author, Tucci and Usmani's The Business of Photography

"[This book] aids photographers in building a wedding photography business. [It] explains business basics, including business and marketing plans, metrics, and pricing; finding clients at bridal shows; marketing to brides on Facebook, Twitter, blogs, websites, and more." —

About the Author

Sal Cincotta is a professional photographer who has used his business school education and real-world experience from companies such as Procter & Gamble and Microsoft to grow his studio from a start-up to a million-dollar business in just four years. He lives in O'Fallon, Illinois.

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews on (beta) 23 reviews
4 of 4 people found the following review helpful
A Must Have! Nov. 22 2011
By Warren McCormack - Published on
Format: Paperback
I got the book a few days and can't put it down! This book is loaded with real world key information for every photographer and photography studio. Either established or just starting out, I think you'll find answers in this book that'll guide you through the problems we all run into when running a business.

I can't wait to read and learn more. I recently traveled to a destination shoot, taking this book with me. I feel it's going to be doing a lot of traveling, as it will be a reference book for future issues I need inspiration to solve.
3 of 3 people found the following review helpful
Sacred Insight - Out-Sourcing...Really? Nov. 17 2011
By Apeturist - Published on
Format: Paperback
I got our pre-ordered copy of the book two days ago and I wanted to just preface the content inside quick..."HOLY COW MAN!"

Before I knew it, I read half the book already! This is great stuff, by far the best elaboration on photography "business" terms I can understand! We all want to be abreast of the latest trends, if not setting that pace ourselves. But, I also want to be more proficient, more profitable, and work smarter...not harder! Out-Sourcing your post-production, who would've thought? I would have missed that one...brilliant! You sharing your business fundamentals and essential business practice knowledge was instrumental for me, and you explained it simplistically well!

Thank you Sal for sharing your experience/expertise! Good stuff...REALLY! I'll look forward to another book soon, or maybe a Kindle or eBook Version =)

1 of 1 people found the following review helpful
Sal Reveals All (Almost) Dec 21 2011
By Storytellers - Published on
Format: Paperback Verified Purchase
After attending one of Sal's live events in Memphis this year, I was excited to hear that he had written a book! Several photographer friends and I attended his seminar together, and were blown away with his sales and marketing information. I think that he did a great job of including his personality and wisdom in his book. Behind the Shutter is full of helpful information for any photographer getting into the business, and there are some great nuggets for even the seasoned pro, but- I was expecting and hoping for a little more detail on the finer points of packaging and marketing. He does a great job of sharing his philosophy and workflow. And, he does a good job of inspiring photographers to dream bigger. While attending his seminar, it was obvious that Sal is a super-star salesman- one of the best I've ever seen! I would love to see a sequel edition that focuses on the finer points of his sales and marketing system. Sal is a great teacher and motivator. It's obvious that he's also a Rock Star in this industry. He's a guy who believes in both giving back and paying it forward. Thanks for sharing, Sal!
1 of 1 people found the following review helpful
A must read if you want to succeed! Nov. 27 2011
By Robertophoto - Published on
Format: Paperback
A photography business is not a typical business, you are selling art and emotion through photographs. It is a tough business model even in a good economy. Most photographers are great at the photography part, but not so much the business part. Because it is an artistic business, it is even more crucial for you to set yourself up as a real brand, a professional business entity. There are so many business subtleties that must be understood to achieve this and Salvatore Cincotta's book gets you there. This book was straight to the point. I recommend reading this book at least three times. Every chapter was useful, accurate, and concise. Follow the principles in this book and your chances of succeeding in a photography business will exponentially increase. Remember that you can't just rely on taking great photography to sustain your business, you must understand the psychology and consumer behavior that makes your clients pay a premium for it. I give this book a 5 star rating!

Roberto Valenzuela
1 of 1 people found the following review helpful
I can do this! Nov. 28 2011
By Katherine Sarkissian - Published on
Format: Paperback
Reading Sal's book is like having a conversation with an amazingly perceptive coach - you walk away inspired and with the certainty that "I can do this!" It all seems so "doable" - our business plan came into focus and for the first time in years we feel that we have a road map to achieve the goals we've long been seeking. As Sal clearly states several times in the book, you've got to do it your own way and you've got to bring your "X" factor to the table. In this book Sal gives you the tools, and it's then up to you to make it happen.

Thank You Sal, for sharing, for inspiring, and for making us laugh along the way!

Johnson Sarkissian