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Behind the Smoke and Mirrors: Amway Motivational Organizations
 
 

Behind the Smoke and Mirrors: Amway Motivational Organizations [Paperback]

Ruth Carter
2.8 out of 5 stars  See all reviews (4 customer reviews)

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"I feel compelled to send this to you after having emerged from one of the Amway motivational cults. I did not try this out and leave as a disgruntled distributor... I built this to the Emerald level with business literally spanning the globe. What I discovered at this level was widespread systematic deceit of the highest order. My wife and I gave up years of our life (and that of our children) for this ... the "freedom" I bought as an Emerald was a non stop 24-7 work week with little or no time for family and friends. I hope and pray that your book spares many of the Amway/Quixtar cultish nightmare that we have endured." -- A former Emerald Direct Distributor

From the Back Cover

"Ruth Carter reveals multi-level deception, delusion and guile in the Amway distributor business. She has penetrated a network of shame, fear and guilt that has shielded this bogus business from exposure. Congratulations to her for the courage to put the truth in print." Robert L. FitzPatrick, co-author of "False Profits: Seeking Financial and Spiritual Deliverance in Multi-Level Marketing and Pyramid Schemes."

Inside This Book (Learn More)
First Sentence
It was February, and I was tired of the cold, the snow, and ice, and wood heat. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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4 Reviews
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Average Customer Review
2.8 out of 5 stars (4 customer reviews)
 
 
 
 
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1.0 out of 5 stars Look at yourself in the mirror, July 29 2003
By 
"buckey5" (Manzanita, Oregon) - See all my reviews
This review is from: Behind the Smoke and Mirrors: Amway Motivational Organizations (Paperback)
This book is a far cry from what the title portrays.
A poor written book where the author tries to convict a business model for her failures.
I am not saying there is no truth in the book, but save your money and invest it in something more credible.
This book did not answer any questions for me. I suggest getting
information about any business from the people that are successful in that particular business.
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4.0 out of 5 stars A Look Inside a Dangerous Cult, Jan 9 2003
By 
Avital Pilpel "classics_lover" (New York, NY United States) - See all my reviews
(REAL NAME)   
This review is from: Behind the Smoke and Mirrors: Amway Motivational Organizations (Paperback)
Ruth Carter's book can be divided into three parts: a short lesson in basic finance; a lesson in what makes a group a cult; and her personal story.

Ms. Carter shows quite convincingly, first, that Amway is in reality nothing more than a pyramid scheme, and second, that it has all the tell-tale signs of a cult: not a religious cult dedicated to an absurd theological proposition ("Jesus will appear on september 2nd 2005 in Troy, New York") but an economical cult to an absurd economical proposition ("if I just keep spending all my money on Amway, I will be RICH one day!"). She also has a useful chapter at the end about how to leave Amway--which is harder than it looks, as leaving any cult is.

All this is intereting and important; however, it is available on the internet--just search google for "Amway AND bad", for example, and take it from there; be sure to visit Ms. Carter's own extensive web site, by the way. (If there is one thing cults HATE, it is the internet, for just this reason, but I digress.) If this was all Ms. Carter's book was doing, one could just browse the web instead.

The really fascinating thing about Ms. Carter's book is her personal story. She tells, in fascinating, sad, and sometimes sordid details, what it REALLY means to be brainwahsed by Amway. It means losing your money, frieds, family, marriage, children, and almost your identity while becoming an "Ambot". Above all, it has a "behind-the-scenes" look at how sleazy, unethical, and manipulative the gurus (or "upline diamonds", as they are called in Amway) are, and how they manipulate their flock for their own personal benefit, while pretending to "love" them so much. The book is worth buying for that last part alone, and, indeed, it justifies the book's title.

In sum, highly recommended.

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5.0 out of 5 stars Hit to the head, Oct 19 2002
By A Customer
This review is from: Behind the Smoke and Mirrors: Amway Motivational Organizations (Paperback)
I found this book to be very informative. My husband decided that he was going to go into Quixtar and I was going to be his partner. Needless to say, he's on his own. I read this book when he first told me and I found it to be true. The amount of money that a person spents on a MLM is ridiculous. The Quixtar e-mail, voice mail, and the tapes you have to subscibe to. And that's not counting all the meetings that they want you to attend, at a cost of course. I attended one meeting (against my will) and could not believe how gullible these people were. They believe everything out of the upline's mouth and never question any of it. Just nodded their heads and smiled. If you are serious about going into Quixtar/Amway, read this book first. It will defintely open your eyes.
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