My toddler LOVES this little book. The concept is simple. There are labeled pictures of ordinary everyday objects. It's a great way to re-enforce what she's learning about objects in the world. It has kept us busy and happy on many car trips. It's an inexpensive way to spend a little quality time with my child. I see this book as a prelude to "What do people do all day", which is also good, but in my opinion a little bit busy for a one year old.