Best Marketing and Branding Books

A Listmania! list by Marie Poulin (Vancouver, BC)
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Speak Human
1.  Speak Human by Eric Karjaluoto
The list author says:
  "Great read on how to be successful by keeping "small" and outmarketing the big guys"
CDN$ 22.75   Used & New from: CDN$ 3.05
5.0 out of 5 stars  See all reviews (4 customer reviews)
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The Brand Gap: Revised Edition
2.  The Brand Gap: Revised Edition by Marty Neumeier
The list author says:
  "A great "handbook" of sorts on the basics of branding"
CDN$ 19.43   Used & New from: CDN$ 12.23
4.5 out of 5 stars  See all reviews (2 customer reviews)
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ZAG: The #1 Strategy of High-Performance Brands
3.  ZAG: The #1 Strategy of High-Performance Brands by Marty Neumeier
The list author says:
  "Similar to brand gap, its a great guide for understanding the importance of being unique in the marketplace"
CDN$ 16.26   Used & New from: CDN$ 11.47
5.0 out of 5 stars  See all reviews (2 customer reviews)
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Author
Marie Poulin (Vancouver, BC)
(REAL NAME)   
Qualifications: Interactive Designer and Strategist
Last updated: 26/08/10
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