- Paperback: 128 pages
- Publisher: St. Martin's Griffin (July 15 1984)
- Language: English
- ISBN-10: 0312077319
- ISBN-13: 978-0312077310
- Product Dimensions: 21 x 14 x 0.9 cm
- Shipping Weight: 168 g
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: #1,632,183 in Books (See Top 100 in Books)
|
||||||||||||||||||||
|
||||||||||||||||||||
|
||||||||||||||||||||
| ||||||||||||
Product Details |
Product Description
Product Description
Everything you need to know to create Better Brochures, Catalogs and Mailing Pieces
-The most important decision: positioning and strategy
-The fifteen magic rules for better brochures
-The layman's guide to better layouts
-Ten ways to save money on production
-Hotel brochures-fifteen secrets that fill rooms
-How to attract more tourists
-Promoting theme parks and attractions
-What works best in college literature
-Brochures to gain members, to advocate, to persuade, to sell
-How to do more effective fund-raising literature
-Catalogs that sell more-and cost less
-How to make mailings more profitable
-The most important decision: positioning and strategy
-The fifteen magic rules for better brochures
-The layman's guide to better layouts
-Ten ways to save money on production
-Hotel brochures-fifteen secrets that fill rooms
-How to attract more tourists
-Promoting theme parks and attractions
-What works best in college literature
-Brochures to gain members, to advocate, to persuade, to sell
-How to do more effective fund-raising literature
-Catalogs that sell more-and cost less
-How to make mailings more profitable
About the Author
Jane Maas is the president of Muller Jordan Weiss Advertising. She is the first woman to become the head of a major agency she did not found herself.
Mrs. Maas is perhaps best known for her direction of the "I Love New York" program-including its brochures. She is also co-author of the now classic How to Advertise (St. Martin's, 1975).
Mrs. Maas is perhaps best known for her direction of the "I Love New York" program-including its brochures. She is also co-author of the now classic How to Advertise (St. Martin's, 1975).
Inside This Book
(Learn More)
First Sentence
"I Love New York Broadway Show Tours," declares the cover of a New York State Department of Commerce brochure. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
"I Love New York Broadway Show Tours," declares the cover of a New York State Department of Commerce brochure. Read the first page
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most helpful customer reviews
5.0 out of 5 stars
Practical Advice,
By David Voracek (Arlington, VA USA) - See all my reviews
This review is from: Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules for More Effective Sales Pieces that Cost Less (Paperback)
This is the best little book on the topic. It gives no-nonsense tips and techniques to follow for better reading, better SELLING, brochures and other marketing pieces. Plus it shows lots of examples, so you really understand the points the author is making. If you're a beginner at doing a direct mailer, this is a must read that will give you confidence to do your task. If you're an old pro, this book will bring you back down to earth to make sure you're covering all the basics of effective marketing writing and design. I give seminars across the country on this topic, and when people ask me what's the best book on writing a good brochure, this is THE ONE that I recommend.
Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
5.0 out of 5 stars (1 customer review) 11 of 11 people found the following review helpful:
5.0 out of 5 stars
Practical Advice,
By David Voracek - Published on Amazon.com
This review is from: Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules for More Effective Sales Pieces that Cost Less (Paperback)
This is the best little book on the topic. It gives no-nonsense tips and techniques to follow for better reading, better SELLING, brochures and other marketing pieces. Plus it shows lots of examples, so you really understand the points the author is making. If you're a beginner at doing a direct mailer, this is a must read that will give you confidence to do your task. If you're an old pro, this book will bring you back down to earth to make sure you're covering all the basics of effective marketing writing and design. I give seminars across the country on this topic, and when people ask me what's the best book on writing a good brochure, this is THE ONE that I recommend.
|
|
Listmania!
Look for similar items by category
- Books > Business & Investing > Marketing & Sales > Advertising
- Books > Business & Investing > Marketing & Sales > Marketing
- Books > Professional & Technical > Business Management > Marketing & Sales > Advertising
- Books > Professional & Technical > Business Management > Marketing & Sales > Marketing
- Books > Reference > Writing > Writing Skills
Look for similar items by subject
Feedback
Would you like to update product info or give feedback on images?
