I ordered this to replace a Krups that had been used a dozen times a day for over a year. This review is based on comparison between the Better Chef, the Krups, and a Braun which I've also owned.
Unlike the other two models, the heating element coil is exposed. This doesn't favor super easy scrubbing, but nothing a vinegar soak or bottle brush can't handle.
The pop-up lid is basically the same as what Braun uses, and I highly prefer it to the Krups locking, twist on lid. It's just easier to manipulate (especially for someone with arthritis). Also, the lid on the Krups came apart slightly in only a month or so. Since it wasn't affecting use, I simply never bothered to get a new one.
The Better Chef heats very fast and performs well.
The base seems to have a slightly longer cord than either the Krups or Braun, but I could be recalling this incorrectly. I was unable to find any exact cord lengths on the internet.
I have not detected any foul plastic odors while heating nor any unpleasant plastic taste to the water.
It's easy to use- just flip the switch at the base of the kettle. The large, clear "window" on the kettle is great for making sure you don't overfill.
Overall, a solid product at a good price.