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From Publishers Weekly
In this sequel ot Swim with the Sharks Without Being Eaten Alive , Mackay, a Minneapolis envelope-maker, issues a flood of no-nonsense business advice in the form of original aphorisms and short, germane examples, all delivered with high spirits and ever-bubbling humor. "The sale begins when the customer says yes," he declares. "ASTONISH them . . . get it there before you said you would . . . " Mackay offers detailed programs to motivate customers and employees, and tells success stories of consumer needs perceived and fulfilled--pantyhose shops, walk-in medical clinics. He also stresses the importance of entrepreneurial courage, such as his own insistence on lengthy titles for his books. First serial to Success magazine; BOMC and Fortune Book Club alternates.
Copyright 1989 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Copyright 1989 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
From Library Journal
Like Mackay's previous best seller, How To Swim with the Sharks Without Being Eaten Alive ( LJ 4/15/88), this work is filled with anecdotes and typical Mackay tips. Beginning with how to get a job, he uses hints and stories to show how to get ahead in the business world. The work is composed of 85 lessons broken into seven groupings, with each lesson usually only a couple of pages in length. Each grouping relates to specific aspects of a business career, e.g. "Harvey Mackay's Short Course on Getting Started" or "Working Your Way Up" or "Running the Show." In addition there are 35 "Quickies," usually a page or less in length, that explicate a point, e.g. "Find One Good Idea, and You Can Use It Forever." Sure to be a best seller. Recommended for all business collections that include popular works. Previewed in Prepub Alert, LJ 9/1/89.
- -- Michael D. Kathman, St. John's Univ., Collegeville, Minn.
Copyright 1990 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
- -- Michael D. Kathman, St. John's Univ., Collegeville, Minn.
Copyright 1990 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
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Most helpful customer reviews
4.0 out of 5 stars
Basic, no-nonsense information that is immediately useful,
By
This review is from: Beware the Naked Man Who Offers You His Shirt: Do What You Love, Love What You Do, and Deliver More Than You Promise (Paperback)
Harvey Mackay suggests basic details in this book, like being aware of how respectfully you address a someone else's secretary, but as simple as these suggestions are, they are critical. I read this book while I was on the public relations/sales team for the Marine Corps recruiting station in Kansas City. As a result of his principles of respect for people, care in personal committments and follow-through on obligations, I earned a quarter million dollars in documented free advertising per quarter for my firm. Needless to say, I won numerous awards and ample recognition from my superiors.Mackey's brand of professionalism -- of delivering what you promise -- is as effective and productive as it is simple. He does keep it simple, but this book is not short on value. After completing the Xerox School of Sales, I was assigned to work with the J.Walter Thompson advertising firm. This company adheres to Mackey's basic concepts. Later, I worked for a Japanese firm in Tokyo; again, they adhered to Mackey's concepts of sound business practices. Currently, I'm living in Cairo, Egypt, and I find that too few Egyptian companies adhere to Mackey's ideas of committment to customer service. They could definitely learn how to improve sales, keep old customers and earn new ones if everyone from the top executives to the clerks and receptionists read this book.
5.0 out of 5 stars
the shark is back again,
This review is from: Beware the Naked Man Who Offers You His Shirt: Do What You Love, Love What You Do, and Deliver More Than You Promise (Paperback)
this is the terrefic book i had read after the swim with the sharks, it is easy to read , have alot of advice you could not find in any book. if you want to take an advice you can take it from someone like Harvey. have fun and engoy your self
5.0 out of 5 stars
one of the best books i've ever read,
By A Customer
This review is from: Beware the Naked Man Who Offers You His Shirt: Do What You Love, Love What You Do, and Deliver More Than You Promise (Paperback)
If you must be a seller, or you simply want to be effective in your bussines - this book must be the Bible for you. This is one of these one breath book, that are sa rare nowadays.
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