- Paperback: 268 pages
- Publisher: Phaidon Press (Mar 1 2004)
- Language: English
- ISBN-10: 0714843784
- ISBN-13: 978-0714843780
- Product Dimensions: 24.4 x 21 x 2.7 cm
- Shipping Weight: 1.1 Kg
- Average Customer Review: 2.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: #733,858 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
Book Description
Surveying thirty-five years of Alan Fletcher's work, this book is an essay upon the design process as undertaken by a tireless and hugely gifted individual. The thinking behind his solutions and methods are illustrated by a range of examples, each accompanied by a full commentary from Jeremy Myerson. Four essays give further critical and biographical insight into the work, and the man.
About the Author
Alan Fletcher was a founder member of the design group Pentagram and is renowned as a designer of unique style and purpose. In a long and distinguished career, he has been associated with some of the most progressive patrons of modern design, including Reuters Lloyd's of London, IBM, Herman Miller, Olivetti, Pirelli, Fortune and Domus. He was consultant Art Director to Phaidon Press. Jeremy Myerson is professor of design studies and co-director of the Helen Hamlyn Research Centre at the Royal College of Art, London. A former editor of Design Week, which he founded in 1986 as the world's first weekly news magazine for design consultants, he is the author of a number of books on design and communication, including Rewind: 40 years of Design and Advertising, published by Phaidon in 2002.
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Customer Reviews
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Most helpful customer reviews
2.0 out of 5 stars
beware bad design,
By Max Springer (Providence, RI United States) - See all my reviews
This review is from: Beware Wet Paint (Hardcover)
the more time I spent with this book, the more I had a distaste for Fletchers designs. While insightful about his career, his best designs were done with Crosby, Fletcher, Forbes, and the book focuses on designs that fail to challenge the design world.I have respect for a lot of the work he has done, but the work in this book fails to be more than primary colors, cut paper, tossed-off pencil sketches supplemented by brief, semi-enlightening captions.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.0 out of 5 stars (1 customer review) 5 of 7 people found the following review helpful
4.0 out of 5 stars
Insightful, opens perceptions,
By A Customer - Published on Amazon.com
This review is from: Beware Wet Paint (Hardcover)
Reading through this book really hepled me to see the importance of well thought-out design. Alan Fletcher's grasp of communicative design is amazing. This book will inspire any graphic designer at any level.
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