- Paperback: 576 pages
- Publisher: New Riders Press; 1 edition (Sep 1 2002)
- Language: English
- ISBN-10: 0735712085
- ISBN-13: 978-0735712089
- Product Dimensions: 23 x 17.7 x 3 cm
- Shipping Weight: 930 g
- Average Customer Review: 4.8 out of 5 stars See all reviews (13 customer reviews)
- Amazon Bestsellers Rank: #226,404 in Books (See Top 100 in Books)
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Product Details |
Product Description
Book Description
Companies know that globalizing their web sites will produce exponential revenue growth - Web Globalization Strategies: Beyond Borders tells web developers how to do it. By 2003, the US will account for less than one-third of the worldwide Internet user-base of 602 million. This book illustrates step-by-step measures to take to globalize any web site for almost any country in the world, while presenting spotlights on real companies who have globalized their sites and the benefits they've received. Most executives know they want to reach a global market but have no idea what obstacles they face. The web globalization process is complex, constantly evolving, and the languages themselves can be highly intimidating. This book will provide the reader with the understanding and "best practices" necessary to successfully manage a Web globalization strategy. Crammed with useful facts, tips, and ideas, this book will offer step-by-step advance on every aspect of web development, both technical and non-technical. Offers practical, in-depth information on such hard-to-research topics as online revenue models, online marketing options, site traffic analyses, usability testing, community building, legal issues, cost projections, and project management.
From the Back Cover
Companies know that globalizing their web sites will produce exponential revenue growth - Web Globalization Strategies: Beyond Borders tells web developers how to do it. By 2003, the US will account for less than one-third of the worldwide Internet user-base of 602 million. This book illustrates step-by-step measures to take to globalize any web site for almost any country in the world, while presenting spotlights on real companies who have globalized their sites and the benefits they've received.Most executives know they want to reach a global market but have no idea what obstacles they face. The web globalization process is complex, constantly evolving, and the languages themselves can be highly intimidating. This book will provide the reader with the understanding and "best practices" necessary to successfully manage a Web globalization strategy. Crammed with useful facts, tips, and ideas, this book will offer step-by-step advance on every aspect of web development, both technical and non-technical. Offers practical, in-depth information on such hard-to-research topics as online revenue models, online marketing options, site traffic analyses, usability testing, community building, legal issues, cost projections, and project management.
Inside This Book
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First Sentence
We live in a world of many languages, many cultures, and many countries, yet we all share one Internet. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
We live in a world of many languages, many cultures, and many countries, yet we all share one Internet. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
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Most helpful customer reviews
4.0 out of 5 stars
Very good reference-- but lacking some essential details,
By A Customer
This review is from: Beyond Borders: Web Globalization Strategies (Paperback)
Overall, this book to be very thoughtful, insightful, and well-organized. The book is a helpful introduction-- and probably invaluable to someone who wants to get into the business-- but some of the hands- on was a little lacking. However, it's really not geared towards those of who are decision makers at larger companies-- for example, Yunker praises the infrastructure underlying Fedex.com, but fails to mention the company that designed the infrastructure--OnlineFocus. Additionally, the ESPN comments lack any reference to Starwave's global reach and how that may have helped them design ESPN for diverse audiences.
5.0 out of 5 stars
Great reference for website globalization projects,
By Martin Spethman (Maryland) - See all my reviews
This review is from: Beyond Borders: Web Globalization Strategies (Paperback)
This is a solid reference book which can assist people who are planning multilingual website design and development projects. The case studies will definitely provide readers with good information from firms who have already created global websites, and the Hands-On chapters will benefit those who want to experience first hand some of the language issues you encounter when creating a multilingual web presence. I am with a firm who provides website globalization services and found Yunker's book to do a great job summarizing the issues.
5.0 out of 5 stars
At last!,
By karenin (NYC) - See all my reviews
This review is from: Beyond Borders: Web Globalization Strategies (Paperback)
This is a fantastic book - a thoughtful and well written overview that has been needed for quite some time. I am very pleased to have it, and would recommend it to all types of people, both hands on practitioners, the curious, and to my recalcitrant clients who do not understand what about web globalization should cost money!
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