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Beyond Reason: Using Emotions as You Negotiate [Paperback]

Roger Fisher , Daniel Shapiro
5.0 out of 5 stars  See all reviews (1 customer review)
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Book Description

Sep 26 2006
In Getting to Yes, renowned educator and negotiator Roger Fisher presented a universally applicable method for effectively negotiating personal and professional disputes. Building on his work as director of the Harvard Negotiation Project, Fisher now teams with Harvard psychologist Daniel Shapiro, an expert on the emotional dimension of negotiation. In Beyond Reason, they show readers how to use emotions to turn a disagreement-big or small, professional or personal-into an opportunity for mutual gain.


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Beyond Reason: Using Emotions as You Negotiate + Getting to Yes: Negotiating Agreement Without Giving In + Difficult Conversations: How to Discuss What Matters Most
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From Publishers Weekly

Starred Review. Masters of diplomacy, Fisher and Shapiro, of the Harvard Negotiation Project, build on Fisher's bestseller (he co-authored Getting to YES) with this instructive, clearly written book that addresses the emotions and relationships inevitably involved in negotiation. Identifying five core concerns that stimulate emotion—appreciation, affiliation, autonomy, status and role—the authors explain how to control and leverage your own and others' emotions for better end-results. They enliven the book with detailed examples of commonly faced situations—from dealing with colleagues to understanding one's spouse—and with anecdotes of high-level negotiations regarding critical matters of state (e.g., Fisher's conversation with the head of Iran's Islamic Republican Party when U.S. embassy in Teheran was seized in 1979). Fisher and Shapiro play out each situation, often toward an unsatisfactory conclusion, and then carefully analyze the negotiation and rewind it according to their behavioral framework for more favorable resolutions. Take the initiative and understand the five core concerns, they suggest, offering practical advice on understanding another's point of view, building connections, joint brainstorming, tempering strong emotions and defining an empowering temporary role. Baffled spouses, struggling middle managers and heads of state might take a cue from the convincing strategy laid out by these savvy experts. (Oct.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.

Review

A brilliant guide... Anyone who faces a difficult conversation, let alone a formal negotiation, can use this as a guidebook. (Daniel Goleman, author of Emotional Intelligence)


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6 of 6 people found the following review helpful
By Donald Mitchell #1 HALL OF FAME TOP 10 REVIEWER
Format:Hardcover
Anyone who has ever conducted a negotiation knows that everyone involved is tense. Some people become so tense that they are not able to operate effectively. Other negotiators seem to have the touch for relaxing everyone and quickly reaching an agreement that everyone likes.

Fans of Getting to Yes have probably run into attorneys and negotiators who didn't want to play ball. These people may have been hostile, manipulative and short-sighted. But it's hard to reason with these parties using the Getting to Yes principles if you do not have your own emotions under control.

Beyond Reason is a much needed and valuable resource for dealing with the emotional context for negotiations.

The process for taking the initiative (express appreciation, build affiliation, respect autonomy, acknowledge status, and choose a fulfilling role) is constructive, common sense methods that anyone will feel comfortable doing. As helpful as that process is, I found the most useful advice coming in chapters 8-10 which describe how to be ready for strong emotions, being prepared for negotiations and the case history of the border dispute resolution between Ecuador and Peru.

The examples in the book are well chosen to illustrate the principles and breathe life into those concepts. Roger Fisher and Daniel Shapiro have a light touch that defuses your apprehension as you address this subject.

I also recommend that you read Crucial Conversations, a good complementary book on how to address strong emotions in others and yourself when they arise unexpectedly and unpleasantly.
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Amazon.com: 4.5 out of 5 stars  54 reviews
44 of 44 people found the following review helpful
5.0 out of 5 stars Valuable book Nov 8 2005
By Val Elbert - Published on Amazon.com
Format:Hardcover
I recently finished reading "Beyond Reason" by Roger Fisher and Daniel Shapiro. The book is centered on an idea that emotions play an important role in negotiations and provided an analytical view on how to best manage the emotional side of negotiations. While I was aware that emotions can have a big impact on a negotiation, or even a conversation, I really enjoyed the perspective that the authors offered on dealing with people who "abuse" the power of emotions, ranging from coercion by threat to playing on sympathy.

Although the advice of the authors was generally helpful, I sometimes questioned practicality of following the guidelines in day-to-day affairs. For example, the authors encouraged the readers to document and discuss each of the negotiations as part of constant learning process, often spending sixty to ninety minutes in follow up discussions. As a manager of a development team with frequent meetings, such analysis would put a significant damper on my productivity. However, I realize that the book is not intended to be followed as a "manual" and each person may have to make practical adjustments.

Overall, the book is a "must read" for everyone, not just frequent negotiators. In the book, I found a lot of advice on how to respect the emotions that govern the meeting in many different settings. Since I learn best from seeing complex concepts in action, the case study that concluded the book put a neat "bow" on a very enjoyable and valuable read.
41 of 43 people found the following review helpful
5.0 out of 5 stars An attorney's impression Dec 21 2005
By Margaret Gold - Published on Amazon.com
Format:Hardcover
As an attorney this book has altered the way I argue my cases. It has given me insight into the negotiation process in a different way than any other book I have read on negotiation. The five core concerns have helped me when I talk with my client, other attorneys and even when I interact with the judge. I also use the five core concerns in my personal life. You can grasp them in only a few minutes, yet they have a complexity to them. When you read the chapter about the ex-President of Equador you can understand how these core concerns can work on any level - personal, professional, or political. It is a must in everyone's library.
37 of 41 people found the following review helpful
5.0 out of 5 stars Winning With the Other Party Feeling Good Nov 23 2005
By John Matlock - Published on Amazon.com
Format:Hardcover
In MBA school we are taught to negeotiate with a lot of figures, charts, graphs, etc. Once all the facts are known, the decision is simple. The problem with that is two fold: 1. They are typically based on projections that may well not be true (remember the Edsel and the Convair 880). 2. They ignore the feelings of the other person involved, and feelings are very important. Sometimes (often) a decision is made that is not to the person's best interest simply because of feelings.

This book breaks down the five core emothions of feeling appreciated, alone, imposition, put down, trivialized. It covers business negeotion, but perhaps even more important is negeotiating with teens (but not two year olds), the mentally ill (ex-wives included), the drunk in a bar.

The techniques described here are given examples in buying a small item, presenting a case to the Supreme Court, to discussing border disagreements between a couple of nations. In short, we all negeotiate all the time, it works best when both parties feel that they got the best of the deal.
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