Beyond The Bottom Line: Putting Social Responsibility To... and over one million other books are available for Amazon Kindle. Learn more

Vous voulez voir cette page en français ? Cliquez ici.

Sign in to turn on 1-Click ordering.
More Buying Choices
Have one to sell? Sell yours here
Start reading Beyond The Bottom Line on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Beyond The Bottom Line: Putting Social Responsibility To Work For Your Business And The World [Paperback]

Joel Makower

List Price: CDN$ 26.99
Price: CDN$ 25.64 & FREE Shipping. Details
You Save: CDN$ 1.35 (5%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Usually ships within 1 to 2 months.
Ships from and sold by Gift-wrap available.
‹  Return to Product Overview

Product Description

From Publishers Weekly

In this energizing study, Makower (The E Factor) and the advocacy group Business for Social Responsibility theorize that firms "function best when they merge their business interests with the interests of customers, employees, suppliers." This social responsibility thesis-or "caring capitalism"-is illustrated with examples from numerous well-known companies (Reebok, Body Shop). Practical tips abound as we learn how firms inaugurate such policies as environmental protection and family leave. The text is replete with quotations from memos, brochures, statements of CEOs and the like. Also included is a corporate reputation/responsibility assessment tool developed by the Levi Strauss company. Unfortunately, however, the study has nothing to say about successful firms that eschew social responsibility or those motivated only by regulatory agency guidelines. Illustrations.
Copyright 1994 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

From Library Journal

Not so long ago, business viewed enterprise as a zero sum game (i.e., I win; you lose). Today, the two words that consume business are credible and responsible. Value-driven management has achieved what marketers call critical mass. Makower (The E Factor, LJ 2/1/93) presents the case for corporate social responsibility in realistic terms: "One of the most socially responsible things most companies can do is to be profitable....[W]ithout such viability, even the best designed and well-executed efforts will be for naught." This book, which follows in the lineage of Harvey Cox (The Secular City, 1966) and Robert Reich (The Greening of America, 1970), deals with the contemporary issues of empowerment and environment as well as corporate beneficence. Essential for business collections.
Steven Silkunas, Southeastern Pennsylvania Transit Authority, Philadelphia
Copyright 1994 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

From Booklist

Little more than three years ago, Business for Social Responsibility was formed as an alternative to more-traditional chambers of commerce whose probusiness agendas often come into conflict with such progressive social concerns as creating a more human workplace, environmental awareness, and community involvement. Makower tells the story of this new organization, which has grown from 50 to more than 700 members--with a roster of hundreds of small businesses, but also including Levi Strauss, Starbucks, and Reebok. He also offers concrete evidence that corporate social responsibility is good for business because it leads to increased productivity and profits, and he shows how like-minded programs can be implemented at individual companies. David Rouse --This text refers to an out of print or unavailable edition of this title.

About the Author

Joel Makower is co-founder and executive editor of Greener World Media, Inc., which produces and its sister sites,,, and He also serves as a senior strategist at GreenOrder, a sustainability consultancy, as well as co-founder and principal of Clean Edge Inc., a research and publishing firm focusing on building markets for clean energy technologies. Joel has been a featured commentator on environmental topics for public radio's Marketplace and appears frequently in both broadcast and print media. He serves as a board member or adviser to a range of for-profit and nonprofit organizations and lectures regularly to companies, industry groups, and business schools around the world.
‹  Return to Product Overview