- Hardcover: 212 pages
- Publisher: Winding Stair Press (2001)
- Language: English
- ISBN-10: 1553660838
- ISBN-13: 978-1553660835
- Product Dimensions: 22.9 x 15.5 x 2.8 cm
- Shipping Weight: 68 g
- Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: #392,167 in Books (See Top 100 in Books)
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Product Details |
Product Description
Book Description
More than just a chronicle of Jeff Giles' tenure as the President and COO of the Canadian football League, Bigger Balls is a metaphor for the state of Canadian Business. Using the issues and challenges that affect the CFL, Giles analyses how and why we need to re-evaluate our approach to competition and the entrepreneurial spirit in Canada today.
Referring to an aggressive marketing campaign undertaken by Giles during the 1996 CFL season, Bigger Balls leads us through a maze of complex problems, ego clashes, and backroom politics. Through it all, Giles reflects on some of the more difficult decisions that had to be made in order to ensure survival, not just of the league, but of the game that has been played continuously in Canada for more than a century.
This is a fascinating behind-the scenes look at the CFL as both a Canadian institution and as a viable business. It is a wake-up call for all Canadians to become more aggressive, to take more risks, and never to take a backseat to anyone. BACKCOVER: Jeff Giles, one of the most instrumental in the rebuilding of the CFL, chronicles the ups and downs, the trials and tribulations that saw the CFL go from death's door back to respectability during the late 1990's. But Bigger Balls is about much more than that. It is also a thoughtful examination of the Canadian sense of modesty, of inferiority. And it's a wake-up call.
About the Author
Jeff Giles is a corporate turnaround specialist. Growing up in the Ottawa area, he became a chartered accounted and, thorough more than two decades specializing in bankruptcy and insolvency has helped save many companies facing the abyss.
Mr. Giles' biggest and darkest challenge to date involved saving the Canadian football League from near certain death in the middle and latter part of the 1990's. Starting as the league's chief financial officer in 1994, he eventually became president and COO of the league as he and then commissioner John Tory guided it through a minefield of looming financial disaster. Mr. Giles resigned as league president in the fall of 2000 and assumed the presidency of the Toronto Argonauts at the start of 2001
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Customer Reviews
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Most helpful customer reviews
4.0 out of 5 stars
An entertaining inside look at the CFL and Canada!,
By Jeffrey Clermont (Chaplin, CT USA) - See all my reviews
This review is from: Bigger balls: The CFL and overcoming the Canadian inferiority complex (Hardcover)
As a huge football fan with ties to the CFL and Canada I found this book to be entertaining. Jeff Giles pulls very few punches in this book. The way he views Canada and the CFL is very interesting! I have well over one hundred books on football in my collection and this one is a fine addition!
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.5 out of 5 stars (2 customer reviews) 2 of 2 people found the following review helpful
5.0 out of 5 stars
The best book ever written on the CFL; look at the two losers the CFL has had as Commissioners since Giles was forced out!,
By Ricahrd A. Salzer - Published on Amazon.com
This review is from: Bigger balls: The CFL and overcoming the Canadian inferiority complex (Hardcover)
The CFL is the oldest and best ProFootball League (barely) on planet Earth. Jeff Giles, who I called and talked to once has written the quin- ticential book on the 21st century for this troubled League. If the CFL Board of Governours had taken Mr Giles advice back in '99-'00 they could have had a great realtionship and partner- ship with the fastest growing League on planet Earth; the Ar.FL(&Af2) family. But alas, as the Thomas Wright's and Mike Lysko's have tried to ruin this fine League, Giles looks more like a CFL prophet all the time. Read espec- ially Chapters on Ar.FL and XFL! 2 of 2 people found the following review helpful
4.0 out of 5 stars
An entertaining inside look at the CFL and Canada!,
By Jeffrey Clermont - Published on Amazon.com
This review is from: Bigger balls: The CFL and overcoming the Canadian inferiority complex (Hardcover)
As a huge football fan with ties to the CFL and Canada I found this book to be entertaining. Jeff Giles pulls very few punches in this book. The way he views Canada and the CFL is very interesting! I have well over one hundred books on football in my collection and this one is a fine addition!
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