- Paperback: 96 pages
- Publisher: Aspatore Books (March 2002)
- Language: English
- ISBN-10: 1587620677
- ISBN-13: 978-1587620676
- Product Dimensions: 20.4 x 13.2 x 0.7 cm
- Shipping Weight: 141 g
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: #1,587,944 in Books (See Top 100 in Books)
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Product Details |
Product Description
Book Description
Best selling author Jay Levinson shares the now world famous principles behind guerrilla marketing, in the first ever "brief" written on the subject. Items discussed include the Principles Behind Guerrilla Marketing, What Makes a Guerrilla, Attacking the Market, Everyone Is a Marketer, Media Matters, Technology and the Guerrilla Marketer, and Dollars and Sense. A must have for any big time marketing executive, small business owner, entrepreneur, marketer, advertiser, or any one interested in the amazing, proven power of guerrilla marketing.
From the Publisher
Bigwig Briefs features condensed business intelligence from industry insiders and are the best way for business professionals to stay on top of the most pressing issues. The Bigwig Briefs books are written by C-level (CEO, CTO, CFO, CMO, COO) executives from over half of the Fortune 100 companies and other leading executives. There are two types of Bigwig Briefs books: the first is a compilation of excerpts from various executives on a topic, while the other is a book written solely by one individual on a specific topic. Bigwig Briefs is also the first interactive book series for business professionals whereby individuals can submit excerpts (50 to 5,000 words) for upcoming briefs on a topic they are knowledgeable on or submit an idea to write an entire Bigwig Brief. Bigwig Briefs is revolutionizing the business book market by providing the highest quality content, written by leading executives, in the most condensed format possible for business book readers worldwide. Bigwig Briefs include Management & Leadership, The Golden Rules of the Internet Economy (After the Shakedown), Venture Capital, Human Resources & Building a Winning Team, Online Advertising, Startups Keys to Success, Guerrilla Marketing, Term Sheets & Valuations, Become a CEO, Become a VP of Marketing, Become a CTO, Become a VP of BizDev, Become a CFO, The Art of Deal Making, Career Options for Law School Students, Career Options for MBAs, Small Business Internet Advisor, and more...
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Customer Reviews
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Most helpful customer reviews
5.0 out of 5 stars
This guy is brilliant...,
By Randy Larsen (Portland, Oregon) - See all my reviews
This review is from: Bigwig Briefs: Guerrilla Marketing - The Best of Guerrilla Marketing & Marketing on a Shoestring Budget (Paperback)
Being a health care marketing executive, I am always looking for "guerrilla" ways to market our company. Jay Levinson is clearly a marketing guru, and this "best of" book is a great book. I especially like that it is short and sweet!
Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
5.0 out of 5 stars (1 customer review) 0 of 3 people found the following review helpful:
5.0 out of 5 stars
This guy is brilliant...,
By Randy Larsen - Published on Amazon.com
This review is from: Bigwig Briefs: Guerrilla Marketing - The Best of Guerrilla Marketing & Marketing on a Shoestring Budget (Paperback)
Being a health care marketing executive, I am always looking for "guerrilla" ways to market our company. Jay Levinson is clearly a marketing guru, and this "best of" book is a great book. I especially like that it is short and sweet!
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