The video is about 45 minutes long and will play on a loop in your DVD player. Very basic ideas (a few nouns, verbs, colors, and numbers), which is good for little ones (or even for non-Italian speaking parents), but does include examples of gender/number agreement. My 1-year old was glued to the TV for over a half hour. The video images are kids, parents, and pets doing things a baby is likely to see. All in all, it's a great program, but certainly isn't enough on its own to make anyone bilingual.
I'm finding it really hard to find decent foriegn-language materials for my baby (unless I wanted her to learn Spanish, of course). If anyone has suggestions, please write about them.