Edward Wilson is an entomologist. He studies insects. It's significant that he can write a book that can appeal to so many readers, given the obscure public perception of insects and arthropods.
I expected this book to be an onslaught of scientific explanations and studies, but this was clearly not the case. Wilson writes about his worldly field biology travels with such rich, sensory language. It's actually fun to read.
In no section of the book does he thoroughly or methodically explain the construct of biophilia in a textbook fashion. Instead, he writes his very personal memoirs and takes us through rain forests and other areas teeming with tropical life. For readers familiar with Neil Gaiman's Sandman, Wilson writes as if "Biophilia" were one of the Endless, who are anthropomorphic personifications of ideas and states of human consciousness. In biophilia, Wilson writes a story (his own) that is INTENSELY biophilia THEMED, while not necessarily about biophilia explicitly.
Edward Wilson is a two time pulitzer prize winner, and a great writer at that. You'll be surprised how readable yet informative and entertaining this book is.