From Chapter 1:
Today the BlackBerry monopolizes the world of work - nobody elsecomes close. An astounding 85 percent of public corporations aresupplying staff with the devices, and more than 175,000 BlackBerryEnterprise Servers are installed worldwide. The US Congress wasRIM's first big client, and Uncle Sam is still the biggest consumerof BlackBerrys. Today, more than 500,000 devices are installed inevery department of the U.S. government and throughout the USSenate and House of Representatives.
Some larger corporations are handling tens of thousands ofe-mail accounts securely and efficiently, and the top three or fourcompanies manage close to 100,000 BlackBerry users each. Securityis key. BlackBerry messages are secured with NATO-grade encryption,and network managers love the ability to freeze or wipe data from alost or stolen BlackBerry.
But Research In Motion (RIM) has also adapted the BlackBerry toserve the consumer as well, and today more than 60 percent of usersare outside the enterprise, buying their services from telecomproviders.
Alastair Sweeny delves into one of the most successfultechnology companies in the world. It's a story of determination,innovation and ultimately success - all shaped by the ingeniouslittle device that changed the world.
The untold story of the BlackBerry and the company thatbrought it to life.
BlackBerry Planet tells the behind-the-scenes story ofhow Research In Motion's little device has become the machine thatconnects the planet. Starting with the early years of MikeLazaridis' founding of RIM at age 23, it details his drive toinnovate, developing what was a glorified pager into the essentialcorporate communicator, used by everyone from dealmakers to theQueen of England, from movie stars to the entire US Congress. Since1992, Lazaridis and co-CEO Jim Balsillie together have been thedriving force behind the RIM story.
With access to senior staffers and former RIM employees,BlackBerry Planet details the branding and marketing successof the BlackBerry, from its use during 9/11, which earned RIM areputation for security and reliability, to the cultural adoptionof the iconic device as a must-have symbol, to the backlash againstthe addictive properties of the "CrackBerry," and the variouspatent suits RIM has had to fight off - including the five-yearcourt battle that resulted in the largest technology patentsettlement in US history.
As the incredible story of the BlackBerry unfolds, users, fans,investors and competitors can look to BlackBerry Planet forthe insight and context of where they've been, to try and predictwhere they're going.