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Blackberry: The Inside Story of Research In Motion Hardcover – Mar 2 2010


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Product Details

  • Hardcover: 320 pages
  • Publisher: Key Porter Books (March 2 2010)
  • Language: English
  • ISBN-10: 1552639401
  • ISBN-13: 978-1552639405
  • Product Dimensions: 23.6 x 16.8 x 2.5 cm
  • Shipping Weight: 567 g
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: #200,731 in Books (See Top 100 in Books)

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Most helpful customer reviews

Format: Hardcover
This is a great read, I read the book in it's entirety in a few hours. Although the book is a bit outdated now with what is going on about the company, it is still very relevant in understanding how RIM got to where it is today. I would recommend this book to the numerous of Canadian Tech reporters who cant seem to tell the difference between Nortel, Palm and RIM. RIM is a totally different beast, although post Jim/Mike era is not covered (having been such an recent event), it really brings to picture how RIM effect Waterloo Region and drove the BlackBerry device to what it is today.
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8 of 10 people found the following review helpful By Jasper Taylor on March 18 2010
Format: Hardcover
If you're looking for a detailed, objective analysis of Research in Motion and the Blackberry you won't find it here I'm afraid. This book reads like a collection of press releases courtesy of RIM's PR department. This is not a serious book but more like a company-sanctioned puff piece. You'd be much better off by reading The BlackBerry Planet which will give you a far better behind-the-scenes view of what RIM is all about.
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2 of 4 people found the following review helpful By Richard J. Beetham on May 19 2010
Format: Hardcover
This is an amazing little book giving great insight into the history of the company, where RIM came from and why and how the Blackberry itself became so popular.

I'm not sure what the other reviewer wanted except for maybe stats, charts and numbers.... you won't find it in this book, but what you will find is the heart and soul of RIM and why it has become a dynamo in todays SmartPhone market and how it all came about.

It gives the history of Research in Motion and its' symbiosis with Waterloo University and the growth of both of them.

Once you've read this book, you'll understand why it acquired a company like Qnix. RIM shows itself ready and willing to blaze ahead in yet newer and even more exciting technological frontiers. Research in Motion is more, much more than just a cell phone company, and this book will give you insight into all of that.

It's also an easy and enjoyable read.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 6 reviews
2 of 3 people found the following review helpful
Overall, a decent read July 23 2010
By R. Pokkyarath - Published on Amazon.com
Format: Hardcover
I've always been fascinated with RIM; not sure why, it's perhaps due to a perception I have that RIM has depth, both from a technological and business standpoint. I've long stopped reading books that chronicles the rise of companies and have walked right past bookshelves that proclaim the arrival of new giants like Facebook and Twitter, but, RIM, of course, is different and I had to get it.

Now, the book is good and it starts well. It does give an 'inside story' about the company and does a fairly good job of providing an overview of the company right from pre-inception to where it stands towards the end of 2009; it covers the early business approach, the financing aspects and transitioning as a major player with the introduction of BlackBerry. However, towards the end it gets a little light and fluffy, if I may say so. I would have preferred to read more about the technological challenges RIM overcame (there are pieces here and there such as the single mail box problem, Show Low project) and a bit more about how they successfully navigated the market with all those big guys around. Personally I would have preferred the last few chapters compressed into fewer pages; for example, I mean, I wasn't really that interested in knowing all the specific charity contributions of the early team members; so instead of enumerating that it would've been better if something else had taken its place. But, in overall, it does give you a picture about how RIM became what it is today. If you are part of the Black Berry cult you might like it more since there is a lot of emphasis on the personalities.

PS - Einstein's notion of God is a bit different... "I do not believe in a personal God and I have never denied this but have expressed it clearly. If something is in me which can be called religious then it is the unbounded admiration for the structure of the world so far as our science can reveal it."..."I believe in Spinoza's God who reveals himself in the orderly harmony of what exists, not in a God who concerns himself with the fates and actions of human beings."
I'm not expressing an opinion one way or the other here, but the author has tried to draw a parallel between Mike's faith and Einstein's thoughts about reality
I guess more research was needed, rather than more compliments. Nov. 14 2013
By John Goranson - Published on Amazon.com
Format: Hardcover
How could a journalist with 30 years experience publish a book in 2010 that completed missed Blackberry's looming crisis?--not even a sniff of it? The last chapter dismisses Apple by basically saying that there is no company, not Microsoft, not Palm, not Apple, that has ever or will ever come close to killing Blackberry. Oops!
1 of 2 people found the following review helpful
Business libraries need this! Sept. 19 2010
By Midwest Book Review - Published on Amazon.com
Format: Hardcover
BLACKBERRY: THE INSIDE STORY OF RESEARCH IN MOTION tells of a generation enamored by their Blackberry smartphones - and follows its history from its modest appearance in 1999 to how it became one of the most popular and famous technology gadgets in the world. Research in Motion is the company behind the BlackBerry's marketing program - and this follows its rise and the key influences of two leaders who have set business industry standards through their efforts. Business libraries need this!
0 of 1 people found the following review helpful
You'll be disappointed if you aren't prepared Sept. 4 2013
By Craig Schwartz - Published on Amazon.com
Format: Hardcover
A previous reviewer was totally correct - this is written like a company press release. Also, it's not about the Blackberry device as much as it is about the RIM company.

You'll need to be able to overlook the continuous flow of gushing compliments the author gives the top two executives (for example, how one was in a minor car accident but wouldn't rush back for a business meeting until he knew the other driver was okay and the police had arrived). It's likely the two are indeed good people and smart businessmen, but the book is way over-the-top in patronizing them.

Having said that, the author's writing style is good and the details he brings out paints an interesting picture of the company's financials, funding, staffing, joint ventures and multiple product directions. The Blackberry isn't part of the story until you're past the halfway point. Even then, there's so much more about the cell phone market that could have been shared with the reader, but wasn't.

Business students might enjoy the "case study" nature of this book. Just be aware up front about what it is, and what it isn't.
1 of 3 people found the following review helpful
Seriously? July 4 2011
By Don Craig - Published on Amazon.com
Format: Hardcover
This is an extended press release.
There's no real point of reading this book unless you want to read about how great the top execs at RiM think they are.
Rod McQueen must be a wealthy man for selling out. Don't be fooled, this isn't journalism.

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