Blockbusters: The Five Keys to Developing Great New Products: Amazon.ca: Books

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Great companies succeed and endure because they continually produce great products. Read the first page

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6 Reviews

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5.0 out of 5 stars (6 customer reviews)

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5.0 out of 5 stars Great for MBA students, Jan 6 2003

By A Customer

This review is from: Blockbusters (Hardcover)

It is difficult to find a well-written book that addresses the real-world application of New Product Development and "blockbusters" - Drs. Lynn and Reilly solved this problem!

Whilst their work is based on in-depth surveys and an extensive analysis, they convey the success factors to practitioners in an easy-to-read and understandable format. "Bottom-line" information is found here.

My MBA students (New York) are intolerant of all theory and no practical application - they love this book!

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5.0 out of 5 stars A Must for Product Developers, Dec 2 2002

By A Customer

This review is from: Blockbusters (Hardcover)

Every year companies spend spend hundreds of thousands and even millions of dollars guessing what it takes to create just one hugely successful product. A large portion of that money could be saved if new product development teams would read Blockbusters and take its message to heart. The real world examples evaluated by Lynn and Reilly include high and low tech "blockbuster" products created by well-funded corporations and a struggling garage start-up. The authors teach five keys to success that are shared by all. Well worth buying and reading thoroughly.

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5.0 out of 5 stars A Blockbuster in itself!, Oct 28 2002

By A Customer

This review is from: Blockbusters (Hardcover)

Blockbusters brings home the key elements of bringing a true winner to the market. You will not be surprised at the elements they bring to your attention, but will be pleasantly reminded of the fundamental points that you often forget. Excellent business analogies make the reading not only informative and educational, but also enjoyable. Knowing the problems that some of these larger companies faced and overcome helps put other business problems into perspective. I have already implemented their Dirty Dozen questions into the team plan and I am building the War Room as we speak. I think they have created their own blockbuster and I look forward to further work from these authors

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Most recent customer reviews

5.0 out of 5 stars A Blockbuster in itself!
Blockbusters brings home the key elements of bringing a true winner to the market. You will not be suprised at the elements they bring to your attention, but will be pleasantly... Read more

Published on Oct 28 2002

5.0 out of 5 stars A Blockbuster in itself!
Blockbusters brings home the key elements of bringing a true winner to the market. You will not be suprised at the elements they bring to your attention, but will be pleasantly... Read more

Published on Oct 28 2002