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Blogging For Dummies [Paperback]

Susannah Gardner (Author), Shane Birley (Author)
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Book Description

Publication Date: Jan 6 2012 | Series: For Dummies (Computers)
This proven bestseller is fully updated and better than ever!

Now in its fourth edition, Blogging For Dummies is fully updated and more practical than ever for today's bloggers. Whether you're just beginning or are already a full-tilt blogging maven, you'll find the up-to-date information you need in these friendly pages. Want to integrate your blog with social media? Jump into the fast-moving world of microblogging on Twitter or Tumblr? Choose which blogging software to use? Optimize your current blog for search? This detailed book guide covers it all, and then some. Buy the book, build a better blog, and blog about it!

  • Provides up-to-date information on blogging software choices and utilities
  • Explains how to identify your unique niche and attract readers
  • Walks you through setting up an account and writing your first post
  • Shows you how to optimize your blog for search, so new readers find you
  • Helps you integrate your blog with social media
  • Reveals what you need to know to start microblogging on Twitter or Tumblr
  • Explores the ways you can make money with your blog

Start a conversation with the very latest blog-building tips and techniques in Blogging For Dummies.

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Product Description

From the Back Cover

From choosing software to managing comments, here's what every blogger needs to know

Whether you're blogging for fun, for money, or as part of your job, this book will help you do it better. If it's your first venture into the blogosphere, get the lowdown on software, safety, and style. If you have some experience, jump right into ways to improve your content, boost readership, add Twitter to the mix, generate income, and more!

  • How to get started — decide what to blog about, choose the right software, and register your domain

  • Find the right fit — discover your niche and learn all you can about your audience

  • Content is king — learn how to make your writing, photos, videos, and audio compelling enough to keep visitors coming back

  • You've started something — see how to encourage comments and how to deal with comments you don't want

  • It's more than words — add photos to your blog or learn to start and maintain a podcast

  • Promote your blog — expand your audience with Twitter and use social networks to drive traffic to your blog

  • Penny for your thoughts — explore ways to make money from your blog

  • Give it the business — find out the important things you should keep in mind when writing a corporate blog

Open the book and find:

  • Steps for setting up a blog with Blogger, WordPress, or Tumblr

  • Ways to use your blog

  • Design and content tips

  • When anonymity is appropriate

  • Tricks for sidestepping spam

  • How RSS can help market your blog

  • Tools for tracking blog traffic

  • Ten tools for mobile blogging

Learn to:

  • Compare and use the newest blogging software tools

  • Find your niche and gain an audience

  • Integrate your blog with social media and explore microblogging

  • Make money with advertising and search engine optimization

About the Author

Susannah Gardner was among the editors at the Los Angeles Times who launched the newspaper's first website. She is cofounder and creative director of Hop Studios Internet Consultants.

Shane Birley is cofounder of Left Right Minds web consulting firm. You can find his blog at ShanesWorld.ca.

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Amazon.com: 4.1 out of 5 stars  35 reviews
96 of 98 people found the following review helpful
5.0 out of 5 stars Excellent place to start for many genres of bloggers Aug 22 2008
By Jill Florio - Published on Amazon.com
Format:Paperback
Like many Dummies books, this book is comprehensive! It's a thorough introduction to blogging from rank Internet newbie, to the typical active
blogger seeking to learn more about the medium.

As a 2008 book, it's reasonably current. This is one of those Dummies books the publishers will need to update annually. I recommend readers always seek the latest possible edition of any blogging book, as popular technologies change so rapidly in the field. RSS, comment spam, social networks and podcasting are all given their due space. An entire chapter is devoted to adding and managing photos for your blog.

Two large chapters offer the fundamentals of blogging for business and adding advertising. This won't be specific enough to get any would-be pro blogger rich, but *does* provide enough basics to get started with affiliates, AdSense, TextLink Ads, AdBright and the like.

Lots of screen captures and sidebars explain complex concepts quite clearly. I enjoyed one sidebar in particular about why comment spam exists (and hint; it's more about page rank juice than possible click-throughs).

I'd recommend this book for the newbie through advanced blogging beginner. Intermediate level bloggers looking to to brush up on the basics would likely enjoy adding this as a reference to the bookshelf, and might find a few gems they originally missed.

Advanced bloggers won't find much useful here...but as it's a Dummies book, that's to be expected!

From all the blogging books targeting the beginner, this one offers the most bang for your buck, and really does a nice job of holding your hand along the way.
41 of 44 people found the following review helpful
5.0 out of 5 stars Blogging For Dummies: The Best Learning Tool Aug 1 2008
By PARCS - Published on Amazon.com
Format:Paperback
Don't let the "dummy" title fool you. With so many blog "how-to" papers written, I wanted a good "how-to" book that would walk me through and hold my hand as I venture into the blogosphere. Susannah Gardner and Shane Birley provide just that ... a perfect reference book that takes you one step at a time until you are ready to publish. Thanks Susannah and Shane.
29 of 34 people found the following review helpful
5.0 out of 5 stars Superb! April 20 2008
By Lisa Sabin-Wilson - Published on Amazon.com
Format:Paperback
Blogging For Dummies is a fabulous resource for bloggers, new and old. This book is full of great information, tips, ideas, suggestions and resources that any blogger can benefit from reading. Written by two Pros in the field of blogging, you can't go wrong if you're looking for a one-stop, desktop reference on the world of blogging. Highly recommended!

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