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No [Blu-ray] (Sous-titres français)


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Product Details

  • Actors: Gael García Bernal, Alfredo Castro, Antonia Zegers, Luis Gnecco, Marcial Tagle
  • Directors: Pablo Larraín
  • Writers: Antonio Skármeta, Pedro Peirano
  • Producers: Pablo Larraín, Daniel Marc Dreifuss, Jonathan King, Juan Ignacio Correa, Juan de Dios Larraín
  • Format: AC-3, Dolby, Subtitled, Widescreen, NTSC
  • Language: English
  • Subtitles: English, French
  • Subtitles for the Hearing Impaired: English
  • Region: Region A/1
  • Aspect Ratio: 1.85:1
  • Number of discs: 1
  • Canadian Home Video Rating : Parental Guidance (PG)
  • Studio: Sony Pictures Home Entertainment
  • Release Date: June 25 2013
  • Run Time: 118 minutes
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • ASIN: B00AZMFL2K
  • Amazon Bestsellers Rank: #39,929 in DVD (See Top 100 in DVD)

Product Description

Based on a true story, when Chilean military dictator Augusto Pinochet, facing international pressure, calls for a referendum on his presidency in 1988, opposition leaders persuade a brash young advertising executive, Rene Saavedra, to spearhead their campaign. With scant resources and constant scrutiny by the despot’s watchmen, Saavedra and his team devise an audacious plan to win the election and free their country from oppression.

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5 of 5 people found the following review helpful By Tommy Dooley HALL OF FAMETOP 10 REVIEWER on Aug. 24 2013
Format: DVD
General Pinochet came to power by a coup d'état in 1973 when he overthrew the democratically elected government of President Allende's `Unidad' Popular party. Pinochet was made President and de facto dictator heading a notorious junta that suppressed all opposition through fear, intimidation and murder, or `disappearances as they liked to call it. Prime Minister Margaret Thatcher thought he walked on water after `supporting' her war to retake the Falkland Islands from Argentina. But enough of the potted history lesson and back to the film. The plot comes together in 1988 when after years of pressure El Presidente decided to hold a plebiscite on the future of dictatorship.

The question to be put to the people was simple, they were asked to vote yes or no; yes for more of the same and no for a democratic future. Everyone believed that it was a stitch up or that the junta was so far removed from reality having bought their own lies and propaganda that they could not lose so each side was given fifteen minutes a night to state their case, and then the fun began. This film from Pablo Larraín (`Tony Manero' and `Post Mortem') continues his excellent career in making off the wall films that mix Chile's history with superb story telling and inspirational cinema. This stars the brilliant Gael Garcia Bernal as Renee Savadrea who is an advertising executive. He gets asked to head up the `no' campaign, but is more used to advertising fizzy drink commercials and initially says no to `no'.

The no campaign is a loose confederation of a rainbow alliance featuring all the unwelcomed politicos of Latin America, commies, etc.
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Format: DVD Verified Purchase
An excellent movie. The director Pablo Larrain has done a superb job crafting a novel and interesting story against a background of high tension. Gael Garcia Bernal proves once again what an extraordinary actor he is.
The story is set in Chile in 1988: it deals with an ad-maker who designed the "No" campaign which contributed to the defeat of Augusto Pinochet, the incumbent dictator, in a referendum designed to perpetuate his rule. The movie effectively captures the mood of defiance, determination, and fear that surrounded the efforts of the opponents of the Pinochet regime. Bernal as Rene Saavedra persuades the united Left to pursue a positive, upbeat campaign that seeks to persuade the electorate a vote against Pinochet is a vote for a bright future of happiness for all -- selling a brand, in short, like Coca-Cola or Nike.
What's especially intriguing and so unusual is that here the adman Saavedra is cast as a hero, not as the villain or victim or cynic he appears in so many other dramas featuring ad-makers. He's not Don Draper -- Saavedra loves his boy and pines for his wayward wife -- but he has the same ability to fashion a magic of words and images. And, of course, Saavedra fights on behalf of what the present consensus believes was the Good, namely re-establishing democracy in a Chile ruled so effectively but brutally by Pinochet and the military authorities. Altogether a fine piece of propaganda in its own right, nevermind a first-rate story.
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1 of 1 people found the following review helpful By MaryAnn Deacon on Nov. 17 2013
Format: Blu-ray Verified Purchase
Enjoyed the whole election story and the flashbacks, but did find the subtitles often difficult to read and too rapidly gone.
We showed it (with distributor's permission and fee) to a large audience, and those comments were often reported.
The subtitles for the Metropolitan Opera HD series are much more easily legible.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 64 reviews
12 of 12 people found the following review helpful
Revolution without a drop of blood: `Chile: happiness is coming!' June 27 2013
By Grady Harp - Published on Amazon.com
Format: DVD
The close examination of the 1988 referendum campaign called for by Chile's military dictator Augusto Pinochet provides not only a fascinating peak inside politics, but it also is a true story of how the Chilean people successfully staged a bloodless revolution to free themselves from the power of a dictator. Based on fact as depicted in a play written by Antonio Skármeta, molded into a screenplay by Pedro Peirano,and directed with a keen sense of period by Pablo Larraín, the film uses substantial bits of archival film footage that enhances the impact of this moment in history.

NO is the story of the advertising campaign surrounding the 1988 referendum that was supposed to `elect' General Pinochet to another eight years of dictatorship in Chile. The referendum campaign will last 27 days leading up to the October 5, 1988 vote, with each side getting fifteen minutes of uninterrupted television air time each day for their campaign. The "no" coalition decides to hire René Saavedra (Gael García Bernal), a young, brash, in demand advertising executive to spearhead their campaign, which causes problems if only because his boss, Lucho Guzmán (Alfredo Castro), is an advisor to Pinochet. Saavedra's troubled home life - his ex-wife Verónica Carvajal (Antonia Zegers) believes the referendum is simply Pinochet propaganda and shares custody of their son Simon (Pascal Montero) - interferes with René's focus, but he eventually devises a plan to spearhead the NO campaign by putting a positive, consumerist spin on it with plenty of humor to be had. Instead of reminding the Chileans of the horrors of Pinochet's reign he instead infuses the campaign to unseat Pinochet with symbols of rainbows, hope and the happiness that the people can enjoy if they vote to end the dictatorship. In the end, despite the attempted disruption of the campaign by the YES campaign that want to re-seat Pinochet for another 8 years, the people's revolution slogan of `Chile: happiness is coming!' is a bloodless lesson for the world that revolution can come form the hearts of the people instead of being the result of bloody battles.

Gael García Bernal shines in his understated portrayal of René Saavedra , a fact that makes his intelligent media focused mind more appreciated. If at times he seems physically uncommitted to the campaign at hand that only reinforces how he used his mind instead of brawn to accomplish is assignment. There are moments of tenderness, frightening scenes of the cruelties form the Pinochet dictatorship brutal rise to power, and all of this is blended with filmed archives and in the moment film that result in an intelligent and empathetic film. Grady Harp, June 13
10 of 11 people found the following review helpful
Jarring and Stirring March 22 2013
By Jiang Xueqin - Published on Amazon.com
Format: DVD
"No" in its first minute is a jarring visual experience. It's grainy and shaky, as though it were a youtube video blown onto the screen, and it's only well into the movie when we realize that the visuals are meant to evoke the visuals of late 1980s Chilean television so that actual television footage from that era could match seamlessly with the rest of the film. Once we overcome this psychological hurdle we come to appreciate "No" as a moving and stirring tale.

It's 1988, and Pinochet's military dictatorship of Chile has endured for fifteen years. Facing growing international pressure (namely, US pressure), the dictator decides to hold a referendum whether to extend his rule by another 8 years. It seems to the majority of those most opposed to him (40 percent of Chileans live below the poverty line, and there are tens of thousands of political dissidents either killed, exiled, or disappeared) that the referendum is just a sham, and they are determined to ignore it. But one adman (played by the always wonderful Garcia Bernal) is determined to get the apathetic (the young) and the scared (middle-class women in their sixties) to vote, and to finally topple Pinochet from power.

There are two dimensions to the film, both equally powerful and effective. The first dimension is how a political/media strategy is formed and executed with limited resources. Knowing that Pinochet's first weapon of choice is to instill fear in Chileans, the adman wisely decides to instill hope, excitement, and optimism with a colorful, funny, and irreverent media campaign. He carefully calibrates that to stir people into action you should not remind them of the terrible times and sacrifices made in the past (people would rather forget these things), but remind them of the good times ahead if Chile were to become an open and free democracy.

The second dimension is the adman's personal struggles that reveal the deep tensions within Chilean society, and here the director has used a lot of creative license. The adman is married to a political dissident who lives with an artist when she is not in jail, and she constantly reminds him how by seeking to struggle he is helping to legitimize the fraud that is the referendum. His boss in the ad agency is close to the dictatorship, and he becomes the dictatorship's main media strategist, and thus the adman's antagonist. And he has a son whom he is trying to protect from Chile's political turmoil while fighting to create for him a better future.

The premise of the film -- that a media campaign that lasted for 15 minutes on television for 27 dyas -- toppled Chile's military dictatorship is shaky at best, pure fantasy at worst. Nevertheless, "No" is a very stirring film that will be celebrated by Chileans for a long time as its "Birth of a Nation."
4 of 4 people found the following review helpful
Fantastic Film of the Pinochet Plebiscite. Aug. 23 2013
By Tommy Dooley - Published on Amazon.com
General Pinochet came to power by a coup d'état in 1973 when he overthrew the democratically elected government of President Allende's `Unidad' Popular party. Pinochet was made President and de facto dictator heading a notorious junta that suppressed all opposition through fear, intimidation and murder, or `disappearances as they liked to call it. Prime Minister Margaret Thatcher thought he walked on water after `supporting' her war to retake the Falkland Islands from Argentina. But enough of the potted history lesson and back to the film. The plot comes together in 1988 when after years of pressure El Presidente decided to hold a plebiscite on the future of dictatorship.

The question to be put to the people was simple, they were asked to vote yes or no; yes for more of the same and no for a democratic future. Everyone believed that it was a stitch up or that the junta was so far removed from reality having bought their own lies and propaganda that they could not lose so each side was given fifteen minutes a night to state their case, and then the fun began. This film from Pablo Larraín (`Tony Manero' and `Post Mortem') continues his excellent career in making off the wall films that mix Chile's history with superb story telling and inspirational cinema. This stars the brilliant Gael Garcia Bernal as Renee Savadrea who is an advertising executive. He gets asked to head up the `no' campaign, but is more used to advertising fizzy drink commercials and initially says no to `no'.

The no campaign is a loose confederation of a rainbow alliance featuring all the unwelcomed politicos of Latin America, commies, etc. He soon gets pulled in to the irresistible urge to take part in something to redress the harm caused by dictatorship and soon finds himself at the centre of the campaign to bring down Pinochet. This inevitably makes him a tad unpopular with all the official agencies as his talent for an advert starts to win votes, and so does the anger aimed at him increase.

This is shot in a way that makes it look a bit dated and uses original footage from the time, mixed in with the film to create a brilliantly atmospheric and realistic feel. It comes across at times as docudrama, which in a way it actually is. The period attention to detail is excellent, Renee gets to drive a sports car of the day in the shape of a Renault Fuego, and God I remember those things, like a poor mans Ford Capri.

This is just glorious film making the way it should be. Every film that Larrain has made is stunningly brilliant and this just adds to his much deserved praise and thankfully he is now getting theatre runs outside of Chile including London, for which I am very grateful. It is in Spanish with good sub titles that occasionally mix with on screen writing, and has a run time of around 113 minutes. This is one film that I can not recommend highly enough; the only downside is I might have to wait a couple of years before Pablo Larrain gets to make another film.
4 of 4 people found the following review helpful
Didn't know what to expect? No is just what the Oscars should've delivered on a hot plate over Argo July 14 2013
By Amazon Customer - Published on Amazon.com
"With a title as simple as No, you would not know what to expect but the film is particularly grand-scale in the examination of politics, media, history, and sociology though.

No, starring Gael Garcia Bernal, deals with a tumultous time in Chilean history where Augusto Pinochet maybe booted out of power with the thanks of UN cooperation and a strong, quirky grassroots political campaign that allows doubtful voters to vote "NO" on his controversial political regime. The film is particularly dense and has a particularly liberal slant but it is well-bodied, engaging, provocative, and challenging to the point where turning away one second would make you miss all the great things that No, the film, has to offer.

Among the many pluses especially credit to the adapted script from its unsourced play, Bernal's believable yet stern performance as a quiet mastermind of the advertising scheme of the campaign, many of the film's themes, and the unbelievably well-done cinematography which is rendered to make the film look like it was from the 1980s (grainy film, 3D shimmer effects, titling and credits, and set pieces/clothing) and made for TV. Very artistic yet very political and motivated in its own stance. The film does not enforce the audience to take a particular side but to view, from a wide and rather neutral lens, the issues that arise when the media tries to consult its public, personal emotions, the government, and the censorship boards to come up with the most effective piece of campaigning possible.

It is more engaging than a standard Hollywood drama based on real events in that it does not enforce overtly sentimental ideas or imagery across you but showcases horror and political turmoil in a clinical and rather critical light. The moments where Bernal's character plays with his son and deals with his separated wife feel raw and make you feel compassion and disgust for his isolated persona. In addition, the way the characters convey themselves are grounded much in reality and the cinematography approaches its subjects much like documentary (with the style that it is going with here).

A similarly motivated film, Argo, has much in common with No but Argo suffers from elements of being a little typical of a Hollywood thriller (with its opening and ending) and the excess hype it received at the Oscars, BAFTAs, and Golden Globes.

Thankfully, No does not disappoint and never will especially to those who have a cultural palette and appreciate or are studying advertising, media studies (more importantly in a university course/major like that), and/or Latin American history. If there is one political film people must see back in 2012 or 2013, it is a "yes" for No."
9 of 11 people found the following review helpful
Political thriller of a different kind April 16 2013
By Paul Allaer - Published on Amazon.com
Format: DVD
Last Fall, we were treated to the triumph that was "Argo", a historical political thriller the likes of which we hadn't seen much since the 1970s. About the same time, another historical political thriller from Chile was released in certain foreign markets, after making a splash at the 2012 Cannes film festival. The movie is now finally being released into US theatres, with a DVD release on the horizon as well.

"No" (2012 release from Chile; 115 min.) brings the true story of how the military regime of Pinochet, under pressure from the international community after 15 years of dictatorship, called a referedum in 1988 on whether General Pinochet should stay on for another 6 years. A "yes" vote meant another 6 years, and a "no" vote meant the end of the Pinochet regime. As the movie opens, we are introduced to René Saavedra (played by Gael Garcia Bernal), an advertizing wizzard (we see him presenting a new, US-style, commercial for the "Free" brand of cola). Saavedra is approached by the NO campaign to bring some new ideas to the table. We get to see the actual commercials that were being considered or used by both the YES and NO campaigns, and they are dreadful on both sides. When Saavedra makes his pitch to the NO side (namely, "we need to sell a product that people will want to buy"), the initial reaction of the NO campaign is very negative, even hostile. At that point we are just about half-way into the movie and to tell you more would ruin your viewing experience, you'll just have to see for yourself how it all plays out.

Several comments: first and foremost, writer-director-coproducer Pablo Larraín does an outstanding job in bringing us a good feel for the build-up of the NO campaign (at some point someone exclaims "We need more content! We'll never be able to fill 15 minutes of TV airtime every day!"), and how it all leads up to the frantic last days of the campaign. Second, the movie is shot as if to bring you the late 1980s for real: the movie is shown in a 4:3 ratio (rather than the usual 16:9 widescreen ratio), and is shot as if this is a home movie, with heavily grained images and light contrasts. Third, I read somewhere that the movie was made on a shoe-string budget, proving once again that you don't need a hunder million dollars to make an exciting and engaging movie. The art-house theatre I just saw this at here in Cincinnati was absolutely packed, which is great news indeed. If you are in the mood for a top-notch quality foreign movie, you cannot go wrong with this. "No" is HIGHLY RECOMMENDED!


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