Multi-Platinum award winning rapper Snoop Dogg returns with his eighth solo LP, Tha Blue Carpet Treatment. The hard-hitting album is one of the most highly anticipated new albums of the year and will continue to solidify this hip hop icon as one of the most influential musical entertainers of today. After releasing a string of hit records on his last effort that carried a more commercial sound, such as the #1 mega-hit 'Drop It Like It's Hot' featuring Pharrell, the rapper decided this time around to take it back to the basics back to the hood. Producers who collaborated on Tha Blue Carpet Treatment include multi-Platinum hit makers Dr. Dre, Timbaland, Rick Rock, Pharrell, among others; along with guest appearances by artists such as Dr. Dre, Stevie Wonder, Ice Cube, The Game, R. Kelly and E-40.
Tha Blue Carpet Treatment
finds Snoop employing his usual impressive lineup of collaborators and strutting his way through a by-now standard litany of libidinous, gang-bangin' boasts. But when your record is packed with this much veteran savvy and smooth flavor, the pride comes naturally. Snoop has been g-funky as hell for a long while, but "Crazy," with its hypnotic keyboard loop and silky flow, is impressive even for him. It's a trickle of light to counter the equally accomplished but darker "Vato," a fever-dream street duet with Cypress Hill
's B Real. Traces of Doggystyle
-era gangsta show up as well; the laconic flow of "Candy (Drippin' Like Water)" for instance, featuring E-40
and MC Eiht
, is as instantly appealing as anything on that seminal debut. It must be said that whatever Snoop Dogg releases at this point in his career competes with his overwhelming celebrity and cartoonish, pimp-maestro image, and that makes it hard to take him seriously. But here, even a too-obvious, potentially disastrous song like "I Wanna F*** You" manages not to be ridiculous. If that's not the mark of a true star, I don't know what is. --Matthew Cooke