Snoop Dogg is one of my favorite rappers. I've grown up listening to him since I was a child while he was rhyming on Dr. Dre's "The Chronic". I've even stuck by him when he put out bad albums ("The Game Is Sold...") and when he dropped a decent album ("Paid The Cost..."). "The Blue Carpet Treatment" would probably be his best in over a decade if you ask me.
This album is full of laced beats and good rhymes. "Think About It" comes off real strong from Snoop laced with a dope beat. The radio hit "Thats That..." with R. Kelly gives listeners a nice R&B tune to listen to. As well as the other hit "I Wanna Love You" with Akon, another hit for this album.
As I said in my title, this is what "Cali Iz Active" should have sounded like. That CD was so horrible and failed to follow it's concept. This album followed what that concept should have been. Most of the guest appearances are form Cali. "Candy" would feature Goldie Loc, MC Eiht, E-40, and The Dogg Pound, and a real nice tune to ride to. "LAX" with Ice Cube is another standout tune that featured a sample from Biggie's "Going Back To Cali" in the hook. I'd say for some reason, my favorite song is toward the end with "Imagine" with Dr. Dre. and D'Angelo. Possibly because that piano laced throughout the song. Snoop would close the album with "Conversations" with Stevie Wonder, showing off that he's trying to get his mind right. Other guests include The Game, B-Real from Cypress Hill, George Clinton, and Kam (where the hell have YOU been Kam???).
Although this is a good CD I've heard from Snoop in a minute, it still has some rough parts. "10 Lil' Crips" sounded kinda weak to me. And I wasn't feeling the song "Beatin' Up On Yo Pads" although it's a positive song about him coaching and playing football, but it's a good song, so I'll make it my honorable mention track.
If you heard that this album was his most consistant since "Doggystyle", you heard correct. We're more than aware that he's not going to drop another one of those albums, but this is a real good one from Snoop. If other west coast artists drop albums like this, we might have the West Coast making a comeback. And being a fan of West Coast rap music, I am more than ready for it. If you thought Snoop fell off, well he gives doubters "Tha Blue Carpet Treatment".
Guest Appearances: A-
Musical Vibes: B
My Favorite Tracks From This Album: Think About It, Thats That..., Candy (Drippin' Like Water), Gangbangn 101, LAX, Which One Of You, I Wanna [Love] You, Psst!, Imagine, Converstions
Honorable Mention Track: Beatin' On Yo Pads