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The concept could have been a short Seth Godin blog post. Every company understands what this book promises, already.Published 3 months ago by Xero Hax
Very interesting concept; one of the best and most serious book I've read on strategy latelyPublished 10 months ago by Yvan Guay
I found this book to be very insightful. A definite book to read if to when working on a new project or product line.Published 17 months ago by Oakville, ON
Got the item promptly. Gave it as a gift. Enjoyed it thoroughly.
Thank you for the great product at a great price.
The detractors of this well know work say that it copies ideas from existing strategy.
Maybe in part, it does but the narrative of BOS is compelling and does inspire... Read more
This is a well written book however based on a simple idea. The idea being "you should base your business what the customer is willing to pay for". Read morePublished on Jan. 22 2009 by M. Rizvi
You will read the first few pages and quickly reach the same conclusion as the authors. A blue ocean strategy makes a lot of sense. Read morePublished on June 18 2008 by Pierre Lapointe